The New Rules of Marketing is a marketing guide by Vivian Strathmere that focuses on how businesses operate and compete in a digital-first environment.
The book covers core channels such as social media, email marketing, content strategy, and performance analytics, with an emphasis on adapting away from traditional, one-directional marketing tactics.
You are guided through how modern brands attract attention, build trust, and maintain ongoing relationships with customers online.
The book explains how content, platform selection, and data tracking work together, rather than as separate marketing efforts.
Topics include brand positioning, customer engagement, and campaign measurement.
The book is written for small business owners, entrepreneurs, and marketing professionals who need a practical overview of modern marketing systems.
It is also suitable if you are newer to marketing and want a structured explanation of how today’s digital channels connect.
What You Will Learn
You learn how to plan and execute marketing campaigns across multiple digital channels using a single, coordinated strategy.
The book explains how social media, email, SEO, and content marketing support each other when aligned with clear goals and audience targeting.
You also learn how to use analytics to measure performance and adjust campaigns based on real data rather than assumptions.
The book outlines how to track engagement, conversions, and customer behavior to improve results over time.
Reader feedback highlights the book’s step-by-step structure and accessible explanations.
Reviews often note that complex marketing concepts are broken down into clear, actionable steps, making the material accessible without a technical background.
Our Key Takeaways:
- The book explains how modern marketing relies on integrated digital channels rather than isolated tactics.
- It is written for business owners and marketers who need a clear framework for online customer acquisition and retention.
- You read it to understand how data, content, and platforms work together in today’s digital marketing environment.
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