YouTube officially announced the YouTube Activation Partners program, aiming to help advertisers optimize their campaign management and media buying.
The top streaming platform for over two years, according to Nielsen, YouTube continues to be among the most effective channels for brand reach and engagement.
This new program integrates a reliable third-party network of established experts in investment buying strategy, campaign execution, and optimization performance.
From marketing platforms to agencies, these partners will help advertisers maximize their investment on YouTube.
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