YouTube is experimenting with a new feature called “Your Custom Feed”, designed to finally give users more control over what appears on their homepage.
Instead of the algorithm guessing your interests from a single accidental click, the feature lets you directly tell YouTube what types of videos you want to see, such as DIY hacks, Formula 1 analysis, K-drama commentary, cooking tutorials, or anything else.
This update aims to address long-standing frustrations with the platform’s algorithm, which often confuses one-off views with permanent preferences.
The custom feed appears as a separate tab on the homepage for users in the test group.
After selecting it, you’ll see a prompt bar where you can type or choose the topics you’re currently interested in. It’s a major shift from passive recommendation to active personalization.
This comes as other platforms are also rethinking feed control, Threads is testing customizable feeds, X is adding AI-adjusted timelines through Grok, and TikTok is working on reducing repetitive content loops.
If rolled out more broadly, this feature could reshape how users interact with recommendation systems across social media.
Instead of algorithms making assumptions, platforms may shift toward collaborative personalization, where users guide what they want to see, and algorithms adapt accordingly.
For many, especially those tired of random homepage content spirals, this change is long overdue.
Key Takeaways:
- YouTube is testing “Your Custom Feed,” a feature that allows users to manually select what appears on their homepage.
- The tool aims to fix one of YouTube’s biggest frustrations: the algorithm overreacting to one-off video views.
- It reflects a broader industry shift toward user-guided feed personalization across major social platforms.
You may also want to check out some of our other recent updates.
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