Here are 3 engaging social media trends for info marketers, breaking AI news, and Amazon bestsellers on March 12, 2026:
Use These Content Ideas To Get More Views and Leads
- If I Wanted To is a long-form YouTube format where creators open with a hypothetical hook and walk through their exact strategy, like “If I wanted to get my first 10 clients in 30 days, here’s what I would do.”
The key is the hypothetical framing. You are not telling people what to do. You are describing what you would have done if you were in their shoes.
Instead of bragging about what you’ve achieved, you are generous with your blueprint based on your experience achieving the viewers’ desired outcome.
When structured correctly, the video feels like a free mini-course, which builds trust faster than any polished sales pitch.
Here’s How To Create Engaging “If I Wanted To” YouTube Videos - Everyone Should Know is a content format in which creators use bolded text overlays with the formula “[Number] things every [target audience] should know to [desired outcome].”
The hook grabs your target customers’ attention, and the content delivers real value, naturally positioning your lead magnet (e.g., a free webinar, on-demand training, PDF checklist, etc.) as the next step.
For instance, a specific hook like “3 things every busy mom should know to save 2 hours a day on meal prep” instantly connects with a stressed-out mom who wants to reclaim her time and make life easier.
This format is perfect for course creators and coaches because your entire business is built around knowing things your audience does not.
Follow Our 5-Step Guide To Use This Hook Correctly - Pass the Phone is back on TikTok! This viral trend involves a group of people (or a solo creator playing different roles) passing a phone while describing funny, quirky, or specific traits of the next person or module being introduced.
For info marketers, this is a goldmine because it humanizes you and simultaneously builds rapport with the viewer. Plus, it’s a viral trend that can drive significant views if people resonate with your video.
To do it effectively, focus on specific, funny lines that highlight real team roles or course values, maintain high energy throughout the recording, and always conclude with a clear call to action.
Read Our Step-By-Step ‘Pass The Phone’ Trend Guide
Breaking Tech News and AI Developments
- YouTube introduced multilingual audio and localized thumbnails, enabling creators to upload dubbed audio tracks and localized thumbnails for a single video.
- Perplexity AI announced Personal Computer, a new AI system designed to run continuously on a local device such as a Mac mini.
It connects to files, apps, and ongoing sessions to provide a persistent AI assistant that operates privately and handles tasks around the clock. - Zapier released its list of the 9 best social media management tools in 2026, each excelling in specific use cases amid fragmented platforms, API limitations, and rising AI integration.
- Gartner announced its top data & analytics predictions for 2026, forecasting AI’s pervasive impact across leadership, governance, talent, market dynamics, contextual understanding, and non-text-based models.
- Base44 launched Superagents, AI agents with built-in infrastructure that run continuously and integrate with tools like messaging apps and workplace platforms.
Amazon Bestsellers and New Books for Entrepreneurs
- Advanced Brand Positioning and The De-Positioning Matrix™ by Marty Marion argues that customer acquisition fails in competitive markets because desired customers are structurally “bound” to “good enough” incumbents.
The book introduces the author’s De-Positioning Matrix™ – a precise system to destabilize and displace competitors, making customers available before superior positioning can drive zero-sum, scalable acquisition. - ChatGPT & AI Tools for Income, Content, and Automation by Mike Starr is a practical beginner’s guide to leveraging ChatGPT and AI tools.
It teaches how to generate content ideas/outlines, create written material efficiently, build simple side hustles, and automate tasks to create real online income streams. - The AI-Accelerated Search Playbook by Thomas E. Doherty delivers practical strategies to win across modern search channels – traditional SEO, AEO, and 360Brew.
The book includes diagnostics, frameworks, a 60-day implementation sprint, and updated LinkedIn optimization tactics to ensure your business gets found wherever buyers search today. - Cashflo by Scott Brandley and DJ Sprague reveals 10 hidden revenue leaks silently draining up to 37.9% of ecommerce profits, and introduces the proprietary Cashflo Stacking system.
The system leverages 15 proven tools for savings and growth to offset fees entirely and boost net revenue by 15% through automation, subscription cuts, and labor efficiencies. - The Social Trust Code by Leelo Bush, PhD, explores how authority, credibility, and trust are evolving in an AI-driven social media landscape and offers a framework for building sustainable digital trust.
It teaches to leverage structural elements, modern social proof, and evolving signals beyond platform badges.
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