Here are five viral video hooks for coaches and info marketers, breaking marketing tech news on March 25, and new books for entrepreneurs:
Try These New Short-Form Video Hooks
- The Disruption Warning hook opens with a fear-based statement about a market/industry change that forces viewers to keep watching to understand how to adapt. For instance, “AI is going to start beating salespeople earlier than you’d think.”
- The Forbidden Rule hook delivers a direct, contrarian principle or “don’t do this” statement in the opening line, positioning you as someone sharing secrets others won’t say out loud. For instance, “Don’t say $1,000, say $999 – it seems cheaper.”
- The Uncomfortable Truth opens with a direct statement that contradicts what your audience believes or has been told, creating cognitive dissonance that keeps them watching. For instance, “Your mom’s going to tell you enjoy your life because she somewhere along the line quit or she didn’t enjoy a part of her life.”
- The Skill Reframe opens by addressing a common misconception about a skill or tool, then redefines what the skill actually means. For instance, “The skill of coding is not about the skill of typing the code. It’s about knowing how to think about code.”
- The Transformation Contrast hook opens with a before/after or then/now comparison, creating curiosity about what changed and why it matters. For instance, “Life before vs after AI.”
Marketing Tech News and AI Updates
- Apple introduced Apple Business – a new all-in-one platform for businesses of all sizes, combining built-in mobile device management with Blueprints, professional email and calendar with custom domains, and powerful local customer discovery tools through Apple Maps.
- Microsoft announced packaging and pricing updates for Microsoft 365 commercial suites with new AI and security features, adding Copilot Chat, Defender for Office 365 Plan 1, and advanced Intune management tools that roll out in Q3 2026.
- Google was named #1 on Fast Company’s 2026 World’s Most Innovative Companies list, also topping the Artificial Intelligence category for its decade-long Gemini push that is bringing the universal assistant to life.
- Figma opened the Figma canvas to AI agents, allowing AI to design directly with access to your design systems and team context. You can now accelerate the creation of landing pages, graphics, and brand assets using intelligent AI agents that respect your specific design rules and branding.
- Samsung launched Performance TV – a full-funnel performance platform and AI-powered ad products, including shoppable interactive video ads with Amazon integration, AI contextual targeting, and Creative Canvas expansions for product galleries and click-to-email.
New Books and Bestsellers for Entrepreneurs
- THE ALGORITHM by Jon McNeill uncovers the hypergrowth formula that transformed Tesla, Lululemon, General Motors, and SpaceX. This playbook helps entrepreneurs implement proven systems for efficiency, innovation, and explosive scaling that deliver real results.
- ALMOST RECKLESS by Amy Smilovic challenges conventional business wisdom and shows how to break free from cookie-cutter advice and create an authentic, sustainable business on your own terms that delivers both fulfillment and profitable growth.
- LEADING WITH STRATEGY by Timothy Tiryaki equips leaders with over 50 practical visual frameworks for navigating complex decisions in the AI era. Learn to use a clear North Star to guide smarter strategy, alignment, and scalable execution in fast-changing digital markets.
- JOLTED by Anthony Klotz reveals the hidden “jolts” that trigger career and business pivots and provides a roadmap for responding effectively. Learn to navigate unexpected shifts with clarity and turn pivotal moments into catalysts for better work-life alignment and renewed momentum.
- THE TYRANNY OF FALSE CHOICES by Rey Ramsey exposes limiting either/or thinking and offers tools for more authentic, expansive decision-making. It shares how to break through institutional and internal constraints to make values-driven choices that drive real impact and lasting legacy.
Would you like to keep up with the latest digital marketing trends and tech news daily with unmatched speed and conciseness? Subscribe to Vavoza Insider 🗞️
