Here are the top 25 hottest TikTok trends, scroll-stopping content ideas, and trending topics to grow your brand on social media this week, January 2026:
1. Where The Wind Takes Us
Where The Wind Takes Us is a popular social media trend. Post a video with a text overlay like “Let’s go where the wind takes us”, then share multiple transition clips of going to your favorite places.
2. POV: You’re The
POV: You’re The… is a relatable TikTok trend. Post a video idea with a text overlay like “POV: You’re the intern”, sharing humorous and satirical content tailored to your niche.
3. When You Lied On Your Resume
When You Lied On Your Resume is a popular TikTok and Instagram trend. Post a video with the text overlay “When you lied on your resume”, sharing satirical and relatable content tailored to your industry.
4. 2026 Vision Board
2026 Vision Board is a trending topic. Post a video with the text overlay “My 2026 vision board”, sharing your goals and vision for this year with your viewers.
5. 2026 Loading
2026 Loading is trending on TikTok. Post a video with the text overlay “2026 Loading”, sharing multiple fitness, business, or motivational b-rolls foreshadowing what your 2026 will look like.
6. An Inside Look
An Inside Look is trending on social media. Post a video with a text overlay, such as “An inside look into my $1M A Year Business,” that takes your audience with you throughout your day and shares insider content.
7. In 2026 We’re
In 2026 We’re… is trending on TikTok. Post a video with a text overlay like “In 2026, we’re going to make $10K a month with our business”, sharing your visions, goals, and plans for 2026.
8. I Asked The Universe For A Sign
I Asked The Universe For A Sign is going viral on TikTok. Post a video with the text overlay “I asked the universe for a sign”, then make an AI cloud video, turning the cloud into a specific item like a purse or a book.
9. The Type Of Energy We’re Bringing Into 2026
The Type Of Energy We’re Bringing Into 2026 is a popular content idea. Post a video with the text overlay “The type of energy we’re bringing into 2026”, sharing relatable and inspiring content for your audience.
10. Gone Wrong
Gone Wrong is a buzzing content idea. Post a funny video with a text overlay like “Sales meeting gone wrong”, sharing satirical and humorous moments that took an unexpected turn.
11. My 2026 Entrance Song
My 2026 Entrance Song is a popular TikTok trend. Post a video with the text overlay “My 2026 entrance song”, pairing the video with your most motivational or hype song with b-roll clips of yourself.
12. Vision Boards Don’t Work
Vision Boards Don’t Work is a viral social media trend. Post a video with the text overlay “Vision boards don’t work”, then add b-roll and clips of your visions and goals coming true, emphasizing that they do work.
13. POV: 2026
POV: 2026 is a creative content idea on TikTok. Post a video with the text overlay “POV: 2026”, sharing b-roll clips of yourself working on your business or training for a marathon, tailoring the trend to your niche.
14. This Is Your Sign To
This Is Your Sign To… is resurfacing on social media. Post a video with a text overlay like “This is your sign to go on that Rio trip in 2026”, sharing relatable and wholesome content.
15. Financial Content
Financial Content is trending on social media. Post a video if you’re in the finance or business niche with a text overlay like “How to manage your money in 2026”, sharing valuable tips and advice with your audience.
16. Allow Me To Reintroduce Myself
Allow Me To Reintroduce Myself is a viral social media trend. Post a video with the text overlay “Allow me to reintroduce myself”, sharing multiple b-roll and clips about yourself.
17. Sharing Things I Normally Wouldn’t Online
Sharing Things I Normally Wouldn’t Online is a popular TikTok trend. Post a video with the text overlay “Sharing things I normally wouldn’t online”, sharing your hot takes or opinions with your audience.
18. Take This As Your Sign Not To
Take This As Your Sign Not To is a funny social media content idea. Post a video with a text overlay like “Take this as your sign not to prank your boss”, sharing humorous and relatable content tailored to your niche.
19. Trend Predictions
Trend Predictions are a trending topic on social media. Post a video with a text overlay like “2026 fashion trend predictions”, sharing valuable insights and knowledge related to your industry.
20. How To Grow
How To Grow is a popular YouTube trend. Post a video titled like “How To Grow Your Marketing Business In 2026”, sharing strategies and tips with your audience.
21. 2026 Mood
2026 Mood is a popular social media trend in which you share the vibe you’re bringing into the new year. Post a video with the text overlay “2026 Mood” and pair it with a hype, funny, or aesthetic song.
The entire goal is to communicate your energy through movement, dancing, walking toward the camera, lip-syncing, outfit transitions, gym clips, or just vibing in place.
To do it right, pick one song that matches how you want to feel in 2026, add the “2026 Mood” overlay, and film 2–3 short clips of yourself moving with confidence.
If you’re in business, use late-night work, gym, or office b-roll. If you’re lifestyle, use dancing, travel, or outfit shots. The video should feel like a statement: “This is how I’m entering 2026.”
22. I’m Bored Tell Me
I’m Bored, Tell Me… is a high-engagement, comment-driven trend that prompts your audience to tell their own stories. Post a video with a text overlay like “I’m bored, tell me…” followed by a niche-specific question like “the worst sales experience you’ve ever had” or “the hardest workout you’ve quit.
Choose one clear, story-based prompt, add it in large text on screen, and film a neutral clip of yourself waiting, scrolling, or staring at the camera. Don’t talk. Don’t explain. Post it and immediately reply to early comments.
23. Waiting For The Box To Hit Me
Waiting For The Box To Hit Me is a high-retention hook where you create suspense by interrupting a moment that’s about to happen. Start the video sitting at your desk or working as if everything is normal, then someone off-camera throws a box toward you.
To execute it properly, cut the video right before the box makes contact; never show the impact. The closer you cut to the moment of collision, the stronger the hook. Use a large, slow-moving box so the motion is easy to see, and keep your expression neutral so the scene feels natural.
24. It Took Me {X} Years To Learn This
It Took Me {X} Years To Learn This is a viral social media trend where you share one key insight that took years to figure out. Add a text overlay like “It took me 15 years to learn this one marketing hack” and then reveal a single, practical takeaway.
To use this content idea, pick one strategy that actually moves the needle in your niche, add the text overlay on screen, and explain the lesson in one or two clear points. Keep it focused on one idea.
25. Never Ever Do {Action} Unless You Do These 3 Things
Never Ever Do {Action} Unless You Do These 3 Things is a high-performing hook that grabs attention. Add a text overlay like “Never ever become an entrepreneur unless you know these 3 things”, immediately signaling that the viewer is about to hear something important.
To use this trend, pick one action your audience cares about, put the full hook on screen, and list three clear, specific points that someone must understand before taking that step.
Keep each point short and readable, and make sure the first one is the strongest so people stay through all three
You may also want to check out some of our other social media trend updates.
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