21 Explosive Digital Marketing Trends This Week In May
Implement at least 3 of these 21 digital marketing trends from this May and watch how your exposure, engagement, and shareability increase!
- Memorial Day is coming up on Monday, April 26, and brands are actively offering sales and deals.
- Split-screen Videos are trending on social media. Creators post original content on one side of the screen and an unrelated video on the other. Split-screen tutorial videos are also common, as Vlad explains here.
- SkinnyTok has been a trend among people on health journeys, especially women. That side of TikTok promotes health advice, fitness routines, meal plans, and related advice. Many creators take the “unhinged truth” and “toxic motivation” approach, which performs really well.
- #IWantToGoViral is a trending topic on TikTok, where content creators use this hashtag to instruct others to engage with their posts to go viral. 😂
- Success and anything related to it, like mentality, affirmations, motivation, visualization, and habits, is a never-ending trend on all platforms. Creators post clips of motivational speeches, workout routines, mindset tricks, and other content that helps viewers get into a “success mindset”.
- #Therapy is trending on TikTok. The hashtag is often used with scenic nature clips or mental health advice.
- Ballerina Cappuccina and other nonsense characters, like Salamino Penguino and Chimpanizini Banani, are trending all over social media. They originated from the Brainrot TikTok trend.
- A Never-Ending Story Loop is a storytelling trend where creators end their video with something that flows perfectly with its beginning, creating a story loop that can be played on repeat.
- #Mentality paired with motivational quotes, speeches, and videos, oftentimes relating to finances, physique, and health, is trending on TikTok.
- How Life Feels When… (finish the sentence). Use this quote to showcase freedom, lifestyle, and excitement. Pair it with slowed or upbeat music, oldies, and classics.
- No One Noticed by the Mariahs is a track gaining traction across various platforms, especially TikTok.
- What Was That by Lorde, paired with various types of content like lip-syncs, makeup tutorials, and dance videos, is popular on TikTok.
- Cozy, Calm, and Peaceful Content, such as nature shots, homes, and things that are calm and pleasing to the eye, performs well on TikTok, Instagram, and Facebook. Pair it with S P E Y S I D E by Bon Iver.
- Postcards from Provence by James Quinn is a track featured in 18k Reels and growing. It is typically paired with cute and calm aesthetics, videos of pets, and photography masterpieces.
- Humorous Pet Photos and Videos gain a lot of exposure and engagement on Instagram, especially when paired with dramatic sounds or songs, and with relatable captions or text overlays.
- E-commerce: Orthopedic pillows, Korean skin and hair care, beauty products, supplements, The Holistic Guide To Wellness book, and How To Survive Off The Grid books are trending on TikTok and YouTube. Some showcase the products Live, some record videos, and some post before-and-after pictures.
- Backrooms or Liminal Spaces is a trend on TikTok, Shorts, and Reels. People post a series of eerie yet familiar-looking pictures or videos of places we may or may not have seen in our childhood.
Such content can be paired with a creepy sound and a voiceover that talks about the rules you should follow should you end up in one of those places, or a voiceover that starts with “There exists a world that you can only reach between 2:20 and 2:30 am…” - Satisfying Videos are a content type that performs well on TikTok. If you sell a product or service that can be labeled as satisfying (like pool cleaning, slime, or desserts), record a video of yourself showing what you do to catch and retain your audience’s attention.
- High-Quality Luxury Car Videos perform well on TikTok. The goal is to showcase all of the details of a luxury vehicle, including its sounds, lights, and interior, and to relay the feel of the car to the viewer.
- The Would You Rather Trend is performing quite well on TikTok and Instagram. Creators play a game with their audience, asking them a series of alternative questions or making up unrealistic scenarios and asking the audience which one they’d pick.
- Aggressive Scientific Advice often with cuss words and a straight-to-the-point voiceover. The videos aggressively but factually explain what happens to your health when you do X (like walking for an hour or reducing sugar).
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