‘The Attraction Agency’ introduces a framework for agency owners and leaders who want to stop actively pursuing every prospect. Kurt Schmidt, drawing from experience in the agency world, argues that most firms exhaust themselves with constant pitching because they rely on outdated outbound tactics.
The book shifts the focus to inbound attraction: you define a clear, magnetic point of view, clarify your unique value, publish content that demonstrates expertise, and build authority so ideal clients seek you out.
This guide targets founders and decision-makers at creative agencies, digital shops, technical consultancies, and other service-based firms. It is written for experts who deliver high-level work but feel drained by endless sales efforts.
You will not find templates for cold outreach or quick-win hacks. Instead, the book provides a step-by-step system to create consistent inbound opportunities while reducing the emotional toll of traditional selling.
What You Will Learn
You will learn how to craft a distinct point of view that positions your firm as the obvious choice for certain clients.
The book covers publishing strategies that showcase expertise quietly and effectively, ways to build long-term trust at a distance, and methods to grow a reputation that generates referrals and inquiries without constant hustling.
Readers gain tools to redesign their marketing so the business attracts aligned clients even when the founder steps away.
Early feedback is limited but positive. The Kindle edition currently holds a 5.0-star rating based on one review, with the reader noting the approach feels practical and sustainable for agency leaders tired of traditional sales pressure.
Our Key Takeaways:
- The core message of The Attraction Agency is that agencies succeed by building authority and trust that pull ideal clients in rather than chasing them with constant effort.
- This book is for founders and leaders of creative and technical service firms who want a healthier, less stressful way to generate consistent client opportunities.
- You should read it if you want a practical system to shift from outbound selling to an attraction-based model that grows your pipeline through reputation and expertise.
You may also want to check out some of our other bestseller book spotlights.
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