Here are some content marketing ideas to get more targeted views, breaking AI and tech news on May 6, and the latest books for entrepreneurs:
Social Media Trends For Info Marketers
Here are a few viral video hooks and content ideas to get more views and leads:
- [Credentialed Expert] Exposes Newest [Threat] combines three of the most powerful forces in short-form content: authority, newness, and danger.
The word “newest” is what sets it apart from every other warning video – it signals an active threat most people haven’t yet heard about, which makes ignoring it feel like a personal risk.
The Iced Coffee Hour uses this in “Real Estate Lawyer Exposes Newest Scam…”, where the title answers both “should I trust this?” and “does this affect me?” before the video is played.
Use this format when you have a credentialed expert speaking to a risk your audience faces. The professional title does most of the convincing on its own.
Here’s an example: “Tax Attorney Exposes the Newest IRS Trap Targeting Online Business Owners…” - “Do This If You Have No Money” names the exact excuse keeping your audience stuck and immediately signals a way around it. No inspiration, no fluff, just acknowledgment followed by a path forward.
Alex Hormozi uses this in his recent video, where “no money” is the most common reason people give for not starting a business.
Use this format to turn your audience’s biggest objection into the hook itself. Whatever excuse is keeping them from buying, starting, or taking action, name it in the title.
Here’s an example: “Do This If You Have No Followers…” and open the video with “If you have no followers, do this.” - “Want To Get Rich? Do This Simple Thing…” directly challenges every piece of advice the audience has received that felt too complicated to act on. “Simple” is both a promise and a provocation.
Codie Sanchez uses this in her recent video. Saying “get rich” out loud rather than softening it to “financial freedom” or “build wealth” is a pattern interrupt that makes the hook feel authentic.
Not to mention, who doesn’t want to get rich(er)?!
Use this when your core message is that the result your audience wants (money) is more within reach than they’ve been led to believe.
Explain to the viewer how to get rich by doing what you teach in your coaching program or course. Use the verbal hook “If you want to get rich…”
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- OpenAI has introduced a beta self-serve Ads Manager that allows businesses to directly purchase and manage advertising campaigns within ChatGPT.
This update also debuts cost-per-click (CPC) bidding and expanded measurement tools to help advertisers better track performance while maintaining user privacy and answer independence. - OpenAI launched B2B Signals, a new recurring enterprise research report tracking how AI is diffusing across businesses.
The first edition reveals that frontier firms now use 3.5x more AI intelligence per worker than typical firms (up from 2x a year ago), and the biggest advantage is in agentic tools – frontier firms send 16x more Codex messages per worker than typical firms. - OpenAI released GPT-5.5 Instant as the new default model for all ChatGPT users. Key improvements include a significant reduction in hallucinations, enhanced math and visual reasoning, and better personalization using context from past chats and connected apps.
- Google is updating AI Mode and AI Overviews with five new features designed to help users dive deeper into the web, including inline links, website previews, and “subscribed” labels for news content.
These updates aim to better connect users with original sources, expert advice from forums, and relevant brands directly within generative search results. - Anthropic has announced a partnership with SpaceX to use their Colossus 1 data center capacity, enabling a significant increase in usage limits for Claude Code and the Claude API.
This deal provides access to over 220,000 NVIDIA GPUs and includes plans to develop orbital AI compute capacity. - IBM Consulting announced new AI capabilities for IBM Enterprise Advantage to help businesses build and operate their own hybrid-AI platforms with specialized AI agents.
The updates include new tools like Context Studio and expanded partnerships with AWS and SAP to improve AI interoperability and deployment flexibility.
New Books and Bestsellers for Entrepreneurs
Here are some newly released books by credible authors for entrepreneurs, marketers, and leaders:
- THE HUMAN-AGENT ORCHESTRATOR by Pascal Bornet introduces a management discipline for leading hybrid human-AI teams. The book covers frameworks for designing, directing, and scaling AI work, while addressing common pitfalls in agent deployment.
- THE DOUBT LOOP by Adam Crawshaw is a memoir and a guide for founders that explores managing self-doubt, reframing hesitation as useful data, and using personal experience and frameworks to improve decision-making under uncertainty.
- BUILT TO LEAD, BUILT TO SCALE by Jason Mickool explains how founders can shift from operator to architect with scalable systems, platforms, people, processes, and scoreboard-driven execution to achieve freedom, margin, and a business that operates without them.
- HIDDEN LEVERS IN SALES by Paul Smith explains ten key cognitive biases that influence buyer decisions, introduces “Golden Threads” for sales conversations, and presents the OPEN Process framework with mnemonics to improve closing ratios and opportunity sizes.
- COPYWRITING AFTER AI by Tuhin Nair explores the core non-writing skills of expert copywriters, such as market research and observation, organizing findings, and strategic decision-making under uncertainty and time pressure, that are expected to endure beyond AI advancements.
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