Four Levers Negotiating by Todd Caponi Released
Todd Caponi’s ‘Four Levers Negotiating’ offers a framework to handle negotiations without eroding trust, reduce discounting, and improve relationships.
5 Social Media Strategies to Find and Attract Eager Course Buyers
This article outlines five effective social media strategies to engage with your target audience, build a community, and drive them toward your sales funnel.
How to Use a Blog to Generate a Consistent Stream of Qualified Leads
A blog isn’t just for sharing ideas—it’s a lead generation machine. Learn the SEO and content strategies needed to turn your blog into a 24/7 source of qualified leads for your course.
Organic Marketing vs. Paid Ads: Which is Right for Your Online Course?
Should you invest your time or your money? We break down the pros and cons of organic marketing (like SEO and social media) versus paid ads to help you decide the best path for your business.
How to Attract Your Ideal Student: Create a Buyer Persona For Your Course
Stop wasting time with people who don’t buy. This guide shows you how to create a detailed buyer persona, so all your marketing efforts attract qualified leads who are eager to enroll.
How to Pre-Sell Your Online Course (and Why You Should)
Validate your course idea and generate revenue before you even create the content. This guide walks you through the step-by-step process of pre-selling your online course successfully.
The Top 5 Platforms to Host and Sell Your Online Course
Choosing the right platform is crucial for success. Here are the top 5 online course platforms to start your coaching or consulting business.
How to Write Compelling Sales Page Copy That Converts Course Buyers
Your sales page is your most important marketing asset. Learn the copywriting frameworks and psychological triggers that turn casual visitors into paying students for your online course.
5 Common Mistakes to Avoid When Selling Your First Online Course
Don’t let common pitfalls derail your course launch. Here are the top 5 mistakes new course creators make and how to avoid them for a successful and profitable start.
Content Marketing for Course Creators: A Beginner’s Blueprint
Learn how to use blogs, videos, and social media to build an audience of eager buyers. Our beginner’s blueprint to content marketing will establish you as an expert and drive organic sales.
How to Price Your Online Course for Maximum Profit and Enrollment
Pricing your course can be tricky. This article breaks down different pricing models and helps you find the sweet spot that maximizes both your revenue and your student enrollment numbers.
5 Proven Strategies to Increase Your Online Course Sales Today
Struggling with inconsistent sales? Implement these 10 actionable strategies to boost your conversion rates, attract more students, and build a profitable online course business.
The Ultimate Guide to Marketing Your Online Course in 2025
Ready to sell your online course but don’t know where to start? This comprehensive guide covers the essential marketing strategies you need to attract students and generate consistent revenue.