CRMs for Marketing

Being in the right place at the right time and in front of the correct audience improves the success rate of conversions. A confident understanding of your current and potential consumers can help you with being in front of them in the right place and at the right time.

Understanding your audience means knowing their needs, having an idea of their financial capabilities, and potentially predicting their social media activity patterns. While that sort of data can be obtained and stored manually, there’s a much more effective way – you can use Customer Relationship Management (CRM) platforms; for example, our team at Vavoza uses ActiveCampaign.

What are the benefits of using a CRM platform in your marketing journey?

Automation – CRM automation tools help with repetitive tasks during customer relationship management, which results in improved productivity, thus saving you some time to focus on more important things in your business. CRM automation can handle email marketing campaigns, scheduling social media posts, combing through leads, data syncing, and much more!

Increased sales success – CRMs help with building a sales pipeline and analyzing all of the sales data in one place. They also provide you with improved lead management and sales forecasting, thus identifying leads that are more likely to convert, boosting your sales, and increasing revenue. CRMs can also help create a streamlined sales process, which is helpful, especially if you have employees. 

Customer service and retention – One of the main functions a CRM software helps you achieve is improved customer-business relationships. By managing all of your contacts and gathering important consumer information, like the amount spent, previous communications, and demographics, CRMs help you create better strategies for customer outreach and build and improve rapport and communication with both potential and existing consumers. 

Data analytics – Having data about your customers gives you nothing unless you know how to use it. Comprehending metrics like email bounce rates and demographics helps you understand the success (or lack thereof) of marketing campaigns and customer-business communications. CRMs provide tools that rely on, coexist, and benefit one another, just like most things in the marketing world.

Pro Tips For Using CRMs:

• Find the right CRM for you: There are hundreds of CRM platforms out there, and while they can have similarities, there are factors that differ them from one another, like pricing, customization, and purpose – there are some CRMs that are designed for the real estate industry, some that focus on construction, and some, that can be customizable to any industry out there.
  
  Here are some reputable CRMs to consider: Hubspot, Salesforce, and ActiveCampaign.
  
  

• Automation is there to help you: Using the full potential the CRM has to offer will help make your business operations more efficient and reduce the risk of errors. Let your CRM take the tedious tasks off your hands so that you can focus more on creating content and implementing other marketing tactics! 
  
  

• Integration: Today’s technology makes it possible to integrate different business tools with one another. Integration goes hand in hand with automation, as you can connect your social media networks, calendars, and media files to your CRM and automate those functions, too, improving consistency and productivity.
  
  If your CRM software doesn’t support a direct connection with a specific tool you use, Zapier exists for a reason (and we love it)!
  
  

• Focus on what matters most: CRMs make it possible for you to personalize customer experiences by providing you with a variety of customizable forms, surveys, and other tools. As mentioned previously, CRMs collect and analyze data for you, and the data collected can be leveraged when creating and scheduling social media posts and marketing campaigns.
  
  Remember, when you prioritize your audience and their experience, your audience will prioritize you and your brand.
  
  

Closing Remarks

Customer Relationship Management platforms are great tools for collecting precise data and improving customer service experiences. The functionalities that CRMs offer, like automation and integration, help you and your team stay productive by reducing the risk of error and taking over repetitive necessities. When used to their full potential, CRMs increase your sales and consumer retention rate, which is the end goal of marketing.

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