Current TikTok Trends and Latest Business News: May 23, 2025

Discover the latest business news, current TikTok trends, and digital marketing insights from top trending Google Searches on May 23, 2025:

Social Media Trends 

• Memorial Day is coming up on Monday, April 26, and brands are actively offering sales and deals.
  
  
• Split-screen videos are trending on social media. Creators post original content on one side of the screen and an unrelated video on the other. Split-screen tutorial videos are also common, as Vlad explains here.
  
  
• Everything I Ate Today is a trend on Facebook and TikTok where people showcase what food they ate throughout the day. This relates to those in the health industry and those who just want to make content.
  
  
• Financial Literacy is a trending topic among young people and entrepreneurs. Performs best on Shorts and TikTok.
  
  
• Success and anything related to it, like mentality, affirmations, motivation, visualization, and habits, is a never-ending trend on all platforms. Creators post clips of motivational speeches, workout routines, mindset tricks, and other content that helps viewers get into a “success mindset”.
  
  
• Type “XYZ” into the TikTok Search Bar, and the first video describes you. Trending among all types of creators on TikTok.
  
  
• SkinnyTok has been a trend among people on health journeys, especially women. That side of TikTok promotes health advice, fitness routines, meal plans, and related advice. Many creators take the “unhinged truth” and “toxic motivation” approach, which performs really well.
  
  
• #IWantToGoViral is a trending topic on TikTok, where content creators use this hashtag to instruct others to engage with their posts to go viral. 😂
  
  

Latest Tech News 

• OpenAI introduced support for remote MCP servers, image generation, and a code interpreter in the Responses API.
  
  
• OpenAI: Sam Altman and Jony Ive have teamed up to start designing the next generation of devices. Jony Ive left Apple 6 years ago, and now his startup design company has been acquired by OpenAI for $6.4 billion.
  
  
• Nike will return to Amazon after all. In 2019, Nike left the platform in hopes of selling directly to customers and gaining more control over the shopping experience.
  
  
• Amazon might be exploring the idea of releasing a foldable phone in the next few years.
  
  
• Microsoft teamed up with Walmart to roll out AI tools. This information was leaked during the Microsoft Build Conference.
  
  
• Google Marketing Live 2025: Did you miss the big event? Here is a recap from our team.
  
  
• Microsoft-xAI Partnership: Microsoft is using xAI’s Grok chatbot on its Azure cloud platform. This shows that Microsoft is diversifying its AI services. 
  
  
• Google launched SynthID Detector to identify AI-generated content, pictures, audio, text, etc. This tool promotes the responsible use and transparency of AI.
  
  
• Mistral just launched its new Document AI. This tool helps break down texts, images, and tables from complex documents. It will be very effective for those in the legal, finance, and healthcare industries.
  
  

Google Search Trends 

• Business, Finance, and Tech: Search queries like Starlink, Meta, Lumen, Today’s News, Stocks, Microsoft News, Latest AI, and Snapchat are trending today.
  
  
• AI: Veo 3 AI, Domo AI, Open AI IO, IO, Humane AI Pin, Discord AI, AI News, AI 2025, Jony Ive, Internet Bot, Profit AI, and Sam Altman are rising search queries.
  
  
• Advertising: Search queries like Geo Targeted Ads, TikTok Ads, Microsoft Bing Ads, Google AI, Conversion Tracking, Unity Ads, Google Ads, AI Max, and Index Term are trending.
  
  
• Digital Marketing: ROI / Return on Investment, How to Start a Digital Marketing Business, Digital Marketing Plan, Digital Marketing Solutions, and Affordable Digital Marketing Services are rising in Search today.
  
  
• Social Media: Pipl, Truthfinder, AI Social Media Manager, June Social Media Holiday, PR in Social Media, Social Media Branding, Content Creator, and Social Media Lead Generation are spiking search queries.
  
  

You may also want to check out some of our other recent updates.

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