Google Marketing Live 2025 Recap: AI-Powered Ads and Tools

Here is a recap of Google Marketing Live on May 21, 2025. Discover the new AI-powered advertising solutions for Search and YouTube!

New AI Features and Tools

Google Ads: The “Power Pack” is now available. It combines AI Max for Search, Performance Max, and Demand Gen to drive performance across Google Search and YouTube.
Asset Studio will soon be available in Google Ads, integrating Veo and Imagen. Advertisers will be able to create, review, and generate different ad variations for the best performance.
Ad Placements in AI Mode and AI Overviews. Ads from existing Performance Max campaigns will appear as “Sponsored”.
Smart Bidding Exploration is the biggest bidding update in over ten years. It is more intuitive and capable of identifying high-performing search opportunities, even if they aren’t obvious. This enables ads to appear in front of consumers at the right place and time.
Agentic Capabilities are now in Google Ads and Google Analytics. These capabilities will act as personalized Google AI assistants to optimize campaigns and reduce workloads.
YouTube Shopping Affiliate Program: Creators can now tag products in videos, live streams, and Shorts for direct purchases.
AI-Powered Marketing Advisor in Chrome is coming soon. It will have a step-by-step guide for campaign management with voice interaction.
New AI-Powered Measurement Updates were introduced, including YouTube Ad Placement reports and new conversion metrics with more transparency and control for Performance Max.

Gen Z uses Google Search the most. They have more queries than any other age group.
Google’s Priority is to build seamless, intelligent, and privacy-safe tools.
YouTube drives higher long-term ROAS than TV, paid social, and online video.
SEO: Google emphasized the importance of producing helpful, reliable, and people-first content.

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