The How to {XYZ} Than 99% Of People trend dominates YouTube as creators position themselves as experts in their niche.
With a text overlay like “How to focus better than 99% of people” or “How to sell better than 99% of people,” videos deliver actionable advice, personal frameworks, or high-value insights that set the creator apart and promise viewers an edge.
The trend works because it instantly signals authority, urgency, and value. Viewers are drawn in by the bold comparison and stay engaged when the advice is clear, specific, and experience-backed.
Whether you’re sharing productivity hacks, business strategies, or life lessons, this format creates curiosity and drives retention, making it a go-to for creators who want to teach and grow.
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