How To Get Your Suspended Google Ads Account Reinstated
In this article, I will share how to increase the chances of getting your Google Ads account reinstated if it was suspended.
The method I will share was given to us by a Google policy rep, and it worked well when our account was mistakenly suspended.
(The reason our account was suspended was that one of our products is called IPM Blueprint. Apparently, other businesses from other niches sell products with the same name, and Google’s bots assumed that we were pirating someone else’s product and selling it as our own. Wild.)
Anyway, here’s what you should know:
For starters, if you are actually violating Google’s policies, you cannot trick the system and continue using the service. Read the policy.
This guide is for advertisers who genuinely believe their account was suspended by mistake.
How To Appeal Your Suspended Account
When you submit an appeal, don’t give Google a long-winded explanation of why you were wronged or why you believe your account should not have been suspended – that will not work.
Instead, do the following:
- Add an asterisk in front of any controversial statement or big claim on your landing page. For instance: * Use This Magic Formula To Become A Fit Specimen Overnight
- Add an asterisk in front of your disclaimer at the bottom of your landing page. Also, bold and highlight it so that it’s more prominent. For instance: * Disclaimer: Followed by your disclaimer text.
- Ensure your disclaimer is large enough to effortlessly read (use a minimum 15px font size on desktop and tablet and 16px on mobile).
- If your landing page is long, add anchor text higher up on your page that looks like this: * Results vary – read the full disclaimer here (Hyperlink it so that when someone clicks it, they are taken to the bottom of your page to read the full disclaimer).
- Modify any copy on your landing page to ensure you comply with Google’s policies. Also, depending on the reason for your suspension, you may need to review your entire website and reconsider your business model.
If your violation breaks the law of your country in some way, there’s not much you can do (so, you know, maybe stop breaking the law…).
Here is an example of a page where some of these steps have been implemented – view our IPM Blueprint landing page.
Once you’ve completed the five steps above, do the following:
- Go to your suspended Google Ads account, click the banner at the top where it says your account is suspended, and select the option to submit an appeal.
- In your appeal message, specify all the changes you have made on your website, mention that you believe the AI bots have made a mistake, and request a manual review by a human (this is crucial).
If the changes made are not specified and you do not request a manual review in your appeal message, Google’s bots will quickly scan it, and you will receive an automated response declining your appeal.
However, when you ask for a manual review, your appeal will be more likely to reach a human.
They will determine whether you have engaged in some shenanigans or violated Google’s policies, and then it’s up to them to either reinstate your account or decline your appeal.
Closing Remarks
If you’ve already submitted multiple appeals, you may not have much luck using this method. When you submit too many appeals, Google starts auto-declining all your appeals without consideration.
If you have submitted multiple appeals and the method above doesn’t work, you’d be better off creating a new Google Ads account and trying it once your new account gets suspended (which it likely will).
Once again, make sure that you are not actually violating any policies.
Google’s AI bots know more about your website and content than you may realize. So, if you want to use their service to scale your business, comply.
As they say, “If you cannot beat them, join them.”
Try this method out, and good luck.
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