Here are three social media trends to get more video views and followers and the latest marketing tech news on June 11, 2026:
Social Media Trends For Info Marketers
Here are a few viral video hooks and content ideas to get more views and leads:
- The Counter-Intuitive Confession: Start your video with a highly successful individual making a surprising admission about their biggest failure or limitation.
Grant Cardone does this in “The Importance Of DREAMING”, where he interviews Robert Herjavec, who admits that his biggest failure was not dreaming big enough.
This works because it challenges the audience’s perception of massive success, making the speaker relatable while delivering a profound lesson on mindset.
Here’s an example: “The biggest mistake I made in my first five years of business wasn’t avoiding paid ads – it was not building a system that could work with paid ads when necessary.” - The Relatable Struggle: Grab attention by juxtaposing a high-status marker (like a six-figure salary) with a stressful, everyday reality to validate your audience’s hidden anxieties.
Valuetainment does this in “EVERYBODY STRUGGLING… EVEN HIGH EARNERS”, where Anthony Pompliano breaks down how a $125,000 salary still leaves families living paycheck to paycheck due to taxes and inflation.
This works because it taps into widespread financial anxiety and validates the frustration of the middle class, framing their personal struggle as part of a larger systemic issue.
Here’s an example: “Making $10,000 a month sounds great until you realize $4,000 goes to taxes and the rest barely covers your overhead.” - The Pattern Interrupt: Start your video mid-conversation by physically or verbally refusing to engage with the most common objection your audience hides behind, then deliver the real answer they need to hear.
GaryVee does this in “But my girlfriends parents….”, where a young man starts to explain why his girlfriend’s parents are blocking his goals, and Gary literally plugs his ears and says, “I’m not listening – because that’s the answer to your question.”
Gary then pivots to a pragmatic “Trojan Horse” strategy for getting what you want without fighting gatekeepers head-on.
This works because the physical interruption creates an instant pattern break that stops the scroll, and the reframe from “fight the obstacle” to “work around it” delivers a genuinely surprising and actionable insight.
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- Reddit launched video in comments for all users, letting anyone reply to a post with a recorded or uploaded video alongside existing image and GIF options.
If you run a community or use Reddit for audience research, video replies open a new format for engagement – and a new signal for what your audience actually wants to see. - Google has launched a Walmart Connect integration with Display & Video 360, allowing brands to reach high-intent Walmart shoppers through YouTube campaigns and measure the results directly.
- xAI launched the Grok Build Plugin Marketplace, a built-in catalog of installable plugins for Grok Build that bundle skills, slash commands, agents, and MCP servers into one package.
Launch partners include MongoDB, Vercel, Sentry, Cloudflare, and Chrome DevTools — type /marketplace inside Grok Build to browse and install. - Perplexity integrated Deep Research into Computer, so a single query can now research a topic, pull from internal files and premium sources, and turn the findings into a finished deliverable – PDF, deck, dashboard, or website – in one thread.
If you use Perplexity to research content, offers, or market analysis, this removes the step of copying results from one tool into another. - Runway expanded its partnership with Lionsgate, giving the studio’s filmmakers direct access to Runway’s AI video generation and editing tools for production use.
As Hollywood studios normalize AI in their workflows, the tools and techniques they adopt tend to filter down to independent creators within 12-18 months.
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