Giant social media platforms, like Facebook, Instagram, and TikTok, are saturated with content that often doesn’t offer any value other than entertainment.
While we all like to laugh, unwind, and occasionally waste time, this type of content almost overshadows content that brings any value.
For marketers, reaching an audience looking for helpful information can be quite challenging.
Let’s not forget that, though the platforms mentioned above may dominate the world of social media, there are plenty of others that can be used to advertise your products and services, but they might require a slightly different approach and more involvement.
Today, we’d like to take a look at a platform that lets you create and manage your own community and content – the one and only, Reddit. (Fun fact: the name “Reddit” comes from the play of the words “I read it.”)
Why Use Reddit For Marketing?
Most Redditors are not on the platform for entertainment; instead, they are there to read and educate themselves on a subject, which is what makes the platform so unique.
Instead of fighting saturated entertainment content, you can get in front of people who are already looking for or researching what you offer.
In marketing, people looking for answers and feedback about your brand (or similar brands) on Reddit are at the “middle of the marketing funnel,” or the consideration stage. However, you can also use Reddit for “top of the funnel” objectives, such as traffic generation.
According to an article from Business of Apps, Reddit has over 850 million monthly users, making it a great, versatile place to target and generate organic traffic. Below are some tips to keep in mind when using Reddit for marketing.
Pro Tips For Marketing On Reddit
- Understand the Audience: Reddit is a unique platform with its own rules, guidelines, and users whose behavior, reactions, and intentions differ from those of Facebook users, for instance.
Understanding the platform will help you understand its users as well.
It’s important to remember that many Redditors are anonymous and engage in groups and topics based on shared interests rather than friends or location.
Diving into this platform headfirst might not yield the best results, especially if you are new to it. Join a few subreddits (that’s what Reddit groups are called) and engage in some discussions before advertising your product or service – both indirectly and through ads – to gain insight into the Reddit audience. - Research Subreddits: Anything about everything and everything about anything; Reddit has it all, so it is important to do your research. You can find groups relevant to your field by typing r/whatever in the search bar. For example: r/marketing.
You might want to try to search for your company or brand, too. Who knows? Maybe people are already discussing you on Reddit’s prairies. - Engage and Gain Votes: Once the research is done, it is time to engage. Ask relevant questions and offer useful information when answering someone else’s questions, and refrain from direct sales, as site users might view it as pushy and scammy.
Offering genuine recommendations combined with helpful resources will do you much more good. Reddit heavily relies on users’ votes, and commentary without any votes or with negative votes will go unnoticed. - Reddit Ads and r/deals: Reddit ads are similar to those on other social media platforms. They are pretty straightforward to set up; however, they make it much easier to reach your targeted audience. You can do so by specifying subreddits when creating your ad.
There is also a subreddit called r/deals on Reddit. Business owners use it to sell and promote their products. The perk of using that subreddit is that users are already planning to buy, so they find you instead of you having to find and persuade them.
Reddit is a platform that offers informational and helpful content and is run by users for users.
Engagement, such as leaving and asking for feedback, will earn you positive votes and build a positive reputation for your account, thereby fostering trust and credibility between you and your potential consumer.
Like Quora, Reddit asks for a thoughtful approach when using the platform for marketing; when done right, it can bring you free, organic traffic and loyal customers.
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