How To Use Reddit For Marketing

Giant social media platforms, like Facebook, Instagram, and TikTok, are saturated with content that often doesn’t offer any value other than entertainment.

While we all like to laugh and unwind and occasionally waste time, this type of content almost overpowers content that brings any sort of value. For marketers, it can be quite challenging to get in front of an audience that is looking for useful and helpful information.

Let’s not forget that though the platforms mentioned above may dominate the world of social media, there are plenty of others that can be used to advertise your products and services, but they might require a slightly different approach and more involvement.

Today, we’d like to take a look at a platform that allows you to create and manage your own community and content – it’s called Reddit. (Fun fact: the name “Reddit” comes from the play of the words “I read it.”)

Why Use Reddit For Marketing?

Most Redditors are not on the platform for entertainment; instead, they are there to read and educate themselves on a subject, which is what makes the platform so unique. Instead of fighting saturated entertainment content, you can get in front of people who are already looking for or researching what you offer.

In marketing, people who are looking for answers and feedback about your brand (or similar brands) on Reddit are at the “middle of the marketing funnel” or the Consideration stage. However, you can use Reddit for “top of the funnel” objectives, such as traffic generation, too!

According to an article from Business of Apps, Reddit has over 850 million monthly users, which makes it a great and versatile place to target and generate organic traffic. Below are some tips to keep in mind when using Reddit for marketing.

Pro Tips For Marketing On Reddit

• Understand the Audience: Reddit is a unique platform with its own rules, guidelines, and users whose behavior, reactions, and intentions are slightly different than Facebook users, for instance. Understanding the platform will help you understand its users as well.
  
  It’s important to remember that many Redditors are anonymous and engage in groups and topics based on shared interests rather than friends or location.
  
  Diving into this platform head first might not bring the best results, especially if you are new to the platform. Join a few subreddits (that’s what groups in Reddit are called) and engage in some discussions before advertising your product or service – both indirectly and using ads – this will give you insight into the audience on Reddit.
  
  
• Research Subreddits: Anything about everything and everything about anything; Reddit has it all, so it is important to do your research. You can find groups relevant to your field by typing “r/whatever” in the search bar – for example: r/marketing.
  
  You might want to try and search for your company or brand, too. Who knows? Maybe people are already discussing you on Reddit’s prairies. 🤞
  
  
• Engage and Gain Votes: Once the research is done, it is time to engage. Ask relevant questions and offer useful information when answering someone else’s, and refrain from direct sales, as the site’s users might view it as pushy and scammy. Offering genuine recommendations combined with helpful resources will do you much more good.
  
  Reddit heavily relies on users’ votes, and commentary without any votes or with negative votes will be lost from sight.
  
  
• Reddit Ads and r/deals: Reddit ads are similar to other social media platforms when it comes to running ads. They are pretty straightforward to set up; however, they make it much easier to reach your targeted audience. You can do so by specifying subreddits when creating your ad.
  
  There is also a subreddit on Reddit called r/deals. Business owners use it to sell and promote their products. The perk of using that subreddit is that users already intend to buy something, so they find you instead of you having to find and persuade them to buy.
  
  

Closing Remarks

Reddit is a platform that offers informational and helpful content and is run by users for users. Engagement, such as leaving and asking for feedback, will gain you positive votes and create a positive reputation for your account, thus building trust and credibility between you and your potential consumer.

Like Quora, Reddit asks for a thoughtful approach when using the platform for marketing purposes; however, when done right, it will bring you organic traffic and loyal customers.

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