‘Selling Senses: Unlocking the Power of Sensory Sales and Inner Wisdom’ is a Kindle edition guide published in early 2026.
Armen Avanessian, an award-winning sales leader in fintech and payments with over 20 years of experience building high-performing teams, wrote this debut book.
He draws from his frontline sales background to show how engaging customers’ senses drives purchases more than data or logic alone.
The book covers sight, sound, smell, touch, and taste, plus a “sixth sense” of inner wisdom that ties in authenticity and emotional storytelling. It includes case studies from brands like Apple, Dunkin’, and Abercrombie & Fitch to illustrate real applications of sensory marketing.
Readers rate it 4.9 out of 5 stars based on 63 Amazon reviews. Many describe the content as practical and eye-opening, with comments noting immediate usefulness in improving connections and sales approaches.
Endorsements and reader feedback highlight its blend of psychology, sensory tactics, and human-centered selling in an AI-driven era.
What You Will Learn
You will learn how each sense shapes customer emotions and decisions in sales settings.
The book details visual elements like color and design to trigger quick reactions, auditory cues such as music to influence mood and time spent with a brand, scents to evoke memories and loyalty, tactile interactions to create ownership feelings, and taste to build trust and desire.
It also explores inner wisdom as a tool for authentic storytelling and deeper connections. You gain strategies to design customer experiences that go beyond transactions.
Case studies show how companies apply these ideas successfully. This approach helps you adapt to digital-heavy sales by emphasizing human, feeling-based influence.
The material suits those who want actionable ways to stand out through sensory and intuitive methods rather than pure metrics.
Our Key Takeaways:
Selling Senses presents a framework for sales that prioritizes sensory engagement and inner wisdom over traditional data-focused methods. You discover how feelings and experiences drive buying behavior more reliably than logic in many cases.
- The core message centers on using sight, sound, smell, touch, taste, and inner wisdom to create emotional customer connections that boost loyalty and sales performance.
- The book targets salespeople, team leaders, and entrepreneurs who seek practical ways to enhance influence through human-centered, experiential tactics.
- You should read it to access tested strategies and brand examples that help shift from transactional interactions to memorable, trust-building experiences in competitive markets.
You may also want to check out some of our other bestseller book spotlights.
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