InVideo announced the launch of AI Motion Graphics on January 29, introducing a new feature that allows users to generate professional motion graphics from a single text prompt.
The feature was developed in collaboration with Anthropic and was designed to remove traditional barriers to motion design.
InVideo said users no longer need software such as Adobe After Effects, prebuilt templates, or coding knowledge to produce animated visuals.
AI Motion Graphics enables marketers, creators, and small teams to describe a desired animation in natural language and receive a finished motion graphic.
The company positioned the tool as a way to significantly reduce the cost and time required to produce high-quality motion assets.
InVideo said the feature supports agency-level output for teams without dedicated motion designers.
The launch builds on broader industry momentum around “vibe coding,” where creative intent is translated directly into executable output through AI systems.
The feature is available on InVideo’s platform, and the company encourages users to experiment with prompt-based motion design workflows.
Why This Matters Today
The launch highlighted how AI is reshaping creative production workflows that were previously dependent on specialized software and expertise.
Motion graphics have traditionally required skilled designers and expensive tools, limiting access for smaller teams.
By enabling prompt-based motion design, InVideo lowered the barrier to entry for animated content across marketing, social media, and brand storytelling.
This shift mirrored trends already underway in web development and video editing, where AI systems translate high-level intent into finished assets.
The collaboration with Anthropic underscored growing interest in applying advanced language models to visual and creative domains.
As AI models improve at interpreting abstract creative instructions, tools like AI Motion Graphics may reduce reliance on templates while increasing creative flexibility.
For agencies and in-house teams, the change could alter how motion work is scoped and priced. Faster iteration and lower production costs may increase demand for animated content while compressing timelines. The release positioned InVideo as part of a broader move toward AI-native creative tooling.
Our Key Takeaways:
InVideo introduced AI Motion Graphics to bring prompt-based creation to motion design.
The feature removes the need for traditional animation tools and technical expertise. It enables small teams to produce motion graphics at a professional level. The launch reflects broader momentum toward AI-driven creative execution
- InVideo launched AI Motion Graphics in collaboration with Anthropic.
- The tool generates motion graphics from text prompts without templates or code.
- The release signals a shift toward AI-native workflows in professional motion design.
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