Hooked: How to Build Habit-Forming Products by Nir Eyal, with Ryan Hoover, explains why certain technologies become part of daily routines while others fail to stick.
The audiobook outlines the “Hook Model,” a repeating four-stage cycle that helps products earn ongoing attention without relying solely on ads or constant reminders.
This revised recording replaces the earlier version that listeners previously criticized for audio quality.
You follow how internal and external triggers lead to user actions, variable rewards, and investment back into the product, reinforcing continued use.
The book draws on examples from major consumer apps and connects psychology with product design choices.
It is directed at product managers, designers, founders, and marketers who want to understand how habits form around digital tools.
What You Will Learn
You learn each stage of the Hook Model and how it applies to real products: trigger, action, reward, and investment.
The book explains how small product decisions influence user motivation and how variable rewards increase the likelihood of repeat behavior. It emphasizes designing value that users return for voluntarily.
You also learn practical steps for evaluating whether a product has true habit-forming potential and how to avoid dependency on paid acquisition.
The updated edition adds a new case study on health habits. Reader reviews note the book’s combination of psychological insight and practical frameworks that can be applied directly to product development.
Our Key Takeaways:
- The book explains how recurring user behavior develops through a repeatable four-step Hook Model.
- It is written for people building or evaluating products who want to understand why some tools become daily habits.
- You read it to learn practical design principles that increase voluntary engagement and long-term product use.
You may also want to check out some of our other bestseller book spotlights.
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