‘The PR Writing Workshop’ is a practical guide to public relations writing that emphasizes human creativity over reliance on templates or AI alone.
Carrie T. Welch, an adjunct professor and technical writer at Syracuse University’s Newhouse School of Public Communications, draws from her teaching experience in PR writing and campaigns courses.
The book addresses today’s tech-driven workplace, where AI handles speed and editing while you retain control over empathy, storytelling, and strategic judgment.
It covers how PR campaigns function, writing SMART objectives, AP style basics, AI-related terms, giving and receiving feedback, and the PESO model (Paid, Earned, Shared, Owned Media).
You learn to craft content for press releases, pitches, fact sheets, social media copy, long-form pieces, and speeches while optimizing for platforms and keywords. The hands-on approach starts you writing immediately to build confidence, creativity, and adaptability.
As a new release on June 11, 2026 (paperback edition), early descriptions highlight its focus on purposeful messages that build trust and engage diverse audiences. No widespread reader reviews appear yet due to the upcoming publication date.
What You Will Learn
You will gain tools to develop a creative voice in PR writing while integrating AI as a supportive tool rather than a replacement. The book explains campaign mechanics and how to set SMART objectives that guide measurable results.
You will study the PESO model to distribute messages effectively across media types. Practical sections cover AP style essentials, useful AI terminology, and techniques for exchanging constructive feedback on writing.
You will practice tailoring content – press releases and pitches for earned media, social posts for shared channels, and speeches for direct engagement – while incorporating keywords and platform-specific optimization.
Emphasis falls on human elements like empathy and judgment to create resonant, trust-building messages. This prepares you to stand out in roles requiring strategic communication, whether in agencies, corporate teams, or freelance work.
The structure supports immediate application, helping you produce clear, persuasive copy from the start and adapt to evolving tech in the field.
Our Key Takeaways:
The PR Writing Workshop delivers a structured approach to modern public relations writing that prioritizes human insight alongside AI assistance.
- The core message centers on using creativity, empathy, and strategic thinking to craft purposeful PR content that builds audience trust in an AI-influenced workplace.
- You benefit most if you work in public relations, communications, marketing, or related fields and seek to improve writing for various platforms and formats.
- You read it to acquire practical skills for producing effective press materials, social copy, and campaigns while maintaining a distinctly human edge over automated tools.
You may also want to check out some of our other bestseller book spotlights.
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