Try these info marketing ideas to get more views and leads, and get a scoop on the latest tech and AI news from this weekend.
Info Marketing Hooks and Trends
Here are today’s viral video hooks and content ideas to get more views and leads:
- Stop Saying {X} is a pattern interrupt that grabs attention by immediately challenging a common phrase or habit within a niche, creating instant curiosity about the “correct” alternative.
Alex Hormozi effectively used this in his recent Short titled “Stop Saying “Learn”“, where he explains why replacing “learn” with “build” or “do” shifts the focus to high-value output.
This trend works well for course creators and coaches who want to establish authority by correcting common industry misconceptions, allowing you to position your unique methodology as the superior way to achieve results. - Stop Sounding Like AI is a content trend that addresses a major current pain point (the flood of generic, AI-generated content) by promising a way to stand out and maintain a human connection in a digital world.
Codie Sanchez effectively used this in her Short titled “Stop Sounding Like AI“, providing specific tips on how to inject personality and “un-AI” your business communication.
Here’s an example of a fashion business coach using this trend to speak to their target audience:
“Stop sounding like an AI-generated fashion bot. If you want to build a brand that people actually care about, you need to stop using these 5 ‘safe’ adjectives and start using the language of your real customers.” - The “Beware Of X” Warning hook uses a strong negative prompt to trigger the viewer’s survival instinct, making it almost impossible to scroll past without learning what the “danger” is.
The Diary Of A CEO channel effectively used this in the Short “BEWARE OF BLACK PLASTICS!”, where Dr. Rhonda Patrick explains the hidden health risks of common kitchen items.
This trend works exceptionally well for health, wellness, and lifestyle coaches who want to establish authority by protecting their audience from common but overlooked “toxins” or “mistakes,” building deep trust through proactive care.
Here’s an example: “Beware of ‘healthy’ morning smoothies that are actually spiking your cortisol levels before 9 AM. If you’re feeling a mid-day crash, it’s likely because of this one common ingredient that’s tricking your body into a stress response.”
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- Anthropic announced that Claude Code subscribers will now need to pay extra for OpenClaw usage, either through pay-as-you-go billing on top of their subscription or by switching to a Claude API key billed per token.
This is a direct price hike for the growing developer and vibe-coding community building on Claude outside the official app. - Anthropic filed with the FEC for a new employee-funded PAC called AnthroPAC, aimed at backing candidates ahead of the 2026 midterms, becoming the first AI lab to file a formal corporate PAC ahead of the elections.
- HubSpot has launched a native TikTok integration, allowing you to manage both ads and organic content while syncing CRM data for precision targeting.
This connection enables marketers to automate lead follow-ups and generate unified reports that link social media engagement directly to closed revenue. - Zapier released an article explaining Zapier MCP, a standardized protocol that enables users to connect AI tools like Claude and ChatGPT to over 9,000 apps and 30,000 actions within the Zapier ecosystem without writing any code.
- Google published a joint statement with Meta, Microsoft, and Snapchat calling on EU lawmakers to act after the ePrivacy derogation enabling CSAM detection expired on April 3, leaving children in Europe with reduced protection.
- YouTube announced a MrBeast-hosted $1M streamer competition bringing together 50 top creators – YouTube’s largest “Watch With” activation to date, which aired live April 4-5.
New Books and Bestsellers for Entrepreneurs
Here are five newly released books for entrepreneurs, marketers, and leaders on Amazon:
- SQUEEZE MORE JUICE FROM THE ORANGE by Steven D. Holland is a practical guide offering proven strategies to maximize existing resources.
The book teaches how to outmaneuver private equity rivals, supercharge marketing for customer loyalty and premium pricing, and streamline operations for greater efficiency. - PROFIT ON-DEMAND by Matt Briel explores how creators can build profitable businesses using print-on-demand strategies.
This book helps entrepreneurs launch scalable print-on-demand ventures with minimal upfront investment and streamlined operations. - THE POWER OF ALIGNING YOUR FAITH & BUSINESS by Dale Young presents a framework for integrating faith with business to achieve clarity and fulfillment.
Business owners benefit from finding purposeful direction and joyful peace that enhances decision-making and long-term success. - OUTSIDE IN by Daniel Hilling-Smith reveals the key advantage most organizations miss: shifting focus from inward-optimized processes and metrics to the customer experience.
It helps you unlock massive performance gains without needing new products or markets. - THE COMMUNITY CODE by Joshua Zerkel argues that community can serve as a powerful horizontal alignment layer across go-to-market functions, turning it from a siloed side program into a connective force.
The book lays out a system that shares customer insights, drives adoption, retention, and expansion, and influences product/revenue decisions.
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