Facebook rolled out new Meta AI-powered creative tools on February 10, 2026, adding profile photo animations, AI-based image restyling, and animated backgrounds for text posts.
The update allows users to convert static profile pictures into short animations using preset effects such as wave, confetti, heart, and party hat.
The company stated that users can animate photos directly from their camera roll or previously uploaded images.
Facebook recommended using images with a single person facing the camera for best results. Animated profile pictures can be displayed on user profiles and shared to the Feed.
The update also introduced “Restyle,” a feature that applies AI-generated visual transformations to photos shared in Stories and Memories.
Users can choose from preset styles, lighting effects, colors, moods, and backdrops, or generate custom variations using text prompts.
Additionally, Facebook began gradually rolling out animated backdrops for Feed text posts. Users can select visual effects, including moving backgrounds, when creating posts.
Facebook stated that additional animations and seasonal themes will be added over time.
Image Credit: Meta
Why This Matters Today
This update reflects Meta’s continued push to embed AI-generated media tools directly into core social experiences.
Rather than releasing standalone AI apps, Meta has increasingly integrated AI features into Facebook, Instagram, and WhatsApp workflows.
Profile pictures remain one of the most persistent identity elements on social platforms.
By adding animation, Facebook is introducing motion-based personalization without requiring video uploads or editing skills. This lowers friction for visual updates, particularly for casual users.
The Restyle feature extends Meta’s AI image strategy, which already includes generative editing and style transfer capabilities across its apps.
AI-driven visual restyling aligns with broader user behavior trends, where stylized photos and animated visuals drive higher engagement.
Animated text backdrops similarly address shifting Feed dynamics. Static text posts often struggle for visibility compared to video and image content.
Motion-based backgrounds may increase visual prominence without altering post structure.
The rollout also signals Meta’s competitive positioning against third-party creative tools that offer photo animation and stylization features. Native integration may reduce reliance on external editing apps.
Our Key Takeaways:
Facebook expanded its Meta AI feature set by adding animations, image restyling, and motion-based post backgrounds.
The update introduces AI-generated motion into profile pictures, a traditionally static format. Restyle extends AI image transformation tools into Stories and Memories. Animated backdrops aim to increase text post visibility in increasingly visual feeds.
- Facebook now lets users convert static profile pictures into short Meta AI-generated animations with preset effects.
- The Restyle feature applies AI-based visual transformations to Stories and Memories using presets or text prompts.
- Animated backgrounds for Feed text posts indicate Meta’s focus on increasing engagement for non-video content.
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