Outbrain For Info Product Businesses 

I recently wrote an article on native advertising and why implementing it would benefit your info product business. 

To recap, native advertising is a form of paid ads that naturally fit into a specific platform and the rest of the content. This type of advertising is engaging, non-disruptive, and cost-effective. It offers a seamless user experience, which increases your brand exposure and engagement and boosts your conversions. 

Today, I’d like to talk about a native advertising platform called Outbrain. It helps businesses promote their content on highly ranked publisher sites such as CNN, MSN, Fox News, and many more. 

According to the CEO of Outbrain, David Costman, “Outbrain connects businesses with engaged audiences, using AI prediction technology to drive better marketing and publisher results.” (I don’t think anyone else could have explained what Outbrain does better than its CEO.)

So, why should you use it for your info product business?

Using Outbrain to market your info product business is a powerful way to boost exposure, drive quality traffic, generate leads, and increase your conversions. 

Let’s explore what Outbrain offers and how much it costs. By the end of this article, you, the fellow business owner, will be able to identify whether or not this platform is a good fit for you. 

What Outbrain Offers 

Outbrain offers various features to help businesses drive traffic, generate quality leads, and boost conversions through native advertising.

• Access To Premium Sites: Outbrain places your ads on some of the most credible and viewed websites, such as CNN, BBC, MSN, and many more. Outbrain ensures that your ads are native, meaning they seamlessly blend in with the rest of the website, providing users with a better, more organic experience.
  
  
• AI-Powered Targeting And Optimization: Outbrain uses AI to ensure that the ads are visible to the most relevant audience by predicting user behavior. It targets audiences based on their interests, needs, and demographics.
  
  It also expands ad reach to lookalike audiences (users similar to your best customers and target audience) and ensures the retargeting of those who did not convert after engaging with the original ad. When retargeting, it will suggest personalized offers and discounts.
  
  
• Multiple Ad Formats: Outbrain offers multiple ad types and specs, giving you a wide variety of formats to choose from.
  
  It offers standard ads, clip ads, app install ads, carousels, and click-to-watch ads. It also offers video ads, high-impact display ads, standard display ads, and onyx experience ads.
  
  Pick the ad format that works best for you, your audience, and your business needs. Don’t hesitate to try out multiple formats.
  
  
• Analytics: Outbrain offers conversion tracking through Outbrain Pixel, analytics, and A/B testing.
  
  Outbrain Pixel doesn’t only track conversions; it tracks leads and customer actions, too.
  
  Outbrain offers multiple integrations, including Google Analytics and CRMs, which can help you optimize ad performance, minimize spending, and track your return on investment (ROI).
  
  Outbrain’s innovative AI testing feature compares multiple ad creatives, formats, and landing pages to help you choose the ad version that best meets your needs.
  
  
• Flexible Bidding Options: Outbrain gives you manual and automated bidding options. (Automated bidding, means AI takes control over your campaign and decides your daily budget until the total budget runs out.)
  
  Outbrain supports both cost-per-click (CPC) and cost-per-acquisition (CPA) bidding.
  
  
• Lead Generation: Outbrain allows you to collect leads directly from its platform, eliminating the need for a landing page.
  
  
• Various Support Options: Outbrain offers multiple resources for help, support, and questions. It has guides, webinars, a blog, a help center, and an option to contact its team.
  
  

Outbrain Pricing

According to Outbrain itself, it runs on the CPC pricing model. Therefore, you will be charged for the number of clicks your campaigns receive. It allows you to set your own CPC and the total budget, so you will be charged based on the CPC you set until the total budget runs out. 

For example, if you set the CPC to $0.2 and the total budget to $20, you will be charged $0.2 until you run out of $20. 

You can change your CPC in the campaign settings at any point during the campaign.

As your campaign spends, Outbrain will charge you based on the actual spend that took place, but in round amounts. If your campaign spends $110 within a few minutes, you will be charged $100. 

You can keep your campaign running and your account active as long as the charge succeeds. Should the charge fail, your account will be immediately disabled.

Pro Tips On Using Outbrain For Info Products

If you choose to use Outbrain as one of your advertising platforms, here are some best practices to consider.

• Create High-Quality Content: Ensure that your content is engaging and offers informational and educational value. Include case studies, blog posts, webinars, free resources, or e-books.
  
  Don’t forget to include a clear call-to-action (CTA).
  
  
• Set Up A Funnel: Use Outbrain to boost your conversions first and sales after.
  
  Drive traffic into a conversion funnel that looks like this: Ad > Value (Blog or article) > Lead magnet (a free or low-ticket offer or item) > Sales Page > Purchase.
  
  In other words, get the audience’s attention by providing free value and something they can benefit from before convincing them to buy your premium info product.
  
  
• Optimize Your Ads For Conversions: Ensure everything about your ad attracts the attention of your target audience. Your headlines, imagery or videos, thumbnails, and graphics should work together to engage your audience by sparking interest and curiosity.
  
  However, remember that your ad represents your brand, so ensure that its graphics (images, font, colors, and other visual details) match the rest of your brand.
  
  
• Test And Analyze To Improve: Use A/B testing to determine what works best for your audience. Measure your click-through rate (CTR) and optimize your cost-per-click (CPC) to keep your costs down and achieve a profitable return on investment (ROI).
  
  

Closing Remarks

Outbrain is a great solution if you want to expose your brand to a large audience. It primarily supports native advertising and all its applicable aspects. It offers multiple solutions to ease the experience of creating, managing, and optimizing native ads. 

Outbrain has a CPC pricing model whose components you decide on yourself—you can control the cost-per-click (CPC), the daily budget, and the total budget. 

However, for those who prefer to give up manual labor and control, setting the preferred CPC and the total budget is enough; the platform will optimize daily spending on its own. 

Quality, value-driven content is essential to see results on any platform, including Outbrain. 

Outbrain helps you drive conversions first, which later on turn into sales – so it is important to have a conversion funnel in place. 

Outbrain can deliver impressive results for your info product business; however, only you can judge whether or not this is the right fit for you. 

On that note, subscribe to Vavoza Insider and stay tuned for more insightful marketing tips and solutions.

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– Steph