If you have not seen the “Pass the Phone” trend yet, here is what you are missing:
A group of people stands together. One person holds the phone and says, “I’m passing the phone to someone who…” and then describes a funny, quirky, or real trait of the next person.
Then they physically pass the phone to the next person, who does the same.
The format is simple, but it works. It shows personality in a way polished corporate videos cannot. Each person gets a moment to shine, and the chemistry between the group comes through naturally.
For course creators and info product sellers, this trend is a goldmine because you are essentially selling trust.
People buy from people they know, like, and trust. This format lets you show your team, your personality, or even your course modules in a way that feels fun rather than salesy, while building rapport with the viewer.
The best part is that you do not need a big budget or professional setup. You just need your phone and a few people who can deliver a line with some personality. That is it.
How To Do The ‘Pass The Phone’ Challenge Step By Step
Here is a 5-step guide to using this viral marketing trend to get views, followers, and leads:
Step 1: Decide what you’re introducing
Before you film anything, know what you want to show.
Are you introducing your team members to build trust and familiarity? Or perhaps highlighting different modules in your course to show the value inside your program?
The format is flexible. Pick whatever you want to feature and build your lines around that.
For a course creator with a small team, you might pass the phone between your customer support agent, your content creator, and yourself.
For a solo creator, you can get creative by passing the phone to different “personas” or modules in your course.
Step 2: Write the “I’m passing the phone to someone who…” lines
This is where the humor and personality come in. You want each line to be specific enough to feel real but funny enough to make people smile.
The best lines highlight a real trait or role. “I’m passing the phone to someone who answers every support ticket within 10 minutes.” “I’m passing the phone to the person who keeps our tech stack running when everything breaks.”
Avoid generic lines. Specificity is what makes the video memorable.
If you are a solo creator, pass the phone to different parts of your offer (and present a sample of each module). “I’m passing the phone to the strategy module that helped 47 students hit their first $10k month.”
Step 3: Film each person or segment in one continuous pass
The trend works best when it feels spontaneous. Have everyone stand together, designate who goes first, hit record, and let it flow.
You can do this in one continuous shot if your group is small, or film each segment separately and edit them together. Either way, keep the energy up. Smile. Have fun with it. The authenticity shows on camera.
If you are doing the solo creator version, you can film each segment separately and cut between them. Pretend you are passing the phone to yourself. It sounds silly, but it works.
You can also pass the phone to a client to share their testimonial.
Step 4: Edit the transitions and add captions
Once you have your footage, trim the dead space between each pass. The phone handoff should feel quick and natural.
Add text captions for each person. Include their name, role, or the trait you mentioned. This helps viewers follow along, especially when watching in silent mode (which many people do).
The captions also make the video more engaging. TikTok, Reels, and Shorts favor content that holds attention, and captions keep people watching even without sound.
Step 5: Drop a CTA at the end
Close the video with one clear next step. Tell viewers what to do next. That could be following your account, checking out your course link in bio, or dropping a comment about which team member they liked best.
The CTA should feel natural, not pushy. You have already given them something fun to watch. Now you are just telling them where to go next to retain them in your virtual world, so to speak.
Our Key Takeaways
The ‘Pass The Phone’ trend is one of the easiest ways to show personality and build rapport with your audience.
- This format works for teams, course modules, product features, or any part of your business you want to humanize and make memorable.
- The humor comes from specificity. Write lines that highlight real traits or roles, not generic compliments.
- Keep the energy light and fun. This trend works because it feels spontaneous and authentic, not polished.
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