This is a very “pinteresting” article (pun intended). 😄
Millions of people visit this social media network daily for inspiration, shopping, and new ideas. Chances are, you have used it, too!
A play on the words “pin” and “interest” led to the creation of the social media network Pinterest in 2010. It is now the 15th largest social media network in the world, with over 490 million monthly active users.
So, what does this mean for us in the marketing universe? According to Pinterest, its users are oftentimes “in the market, but undecided, and they are looking for a brand like yours!”
Pinterest is a social media platform focused on positive, authentic, and inclusive visual content (images and videos), making it a great place to market your services and products through short-form content.
Users on Pinterest are actively looking for things to do, buy, or try, and most of the platform’s content is unbranded, making it a gold mine for marketers looking to increase their organic traffic and boost conversion rates without facing much competition.
Pro Tips For Pinterest Marketing:
- Branded Profile: When creating your profile, make sure you are doing so on the Pinterest Business side; that way, you automatically have access to ads and analytics.
As mentioned previously, Pinterest is a visual platform, so every image on your profile matters and should represent your brand in some way.
Your bio on the platform is also important and plays a key role in Pinterest’s SEO, so make sure to say something on par with what is mentioned on your other social media platforms and try to include keywords relevant to Pinterest.
Your profile is what will make your brand recognizable on the platform, so every little detail matters. - Optimize For Pinterest SEO: Pinterest SEO is one of the key tools to bring your pins to the top.
Being creative with your keyword research and utilizing the autocomplete feature on Pinterest will give you an idea of what people are actively looking for and what is relevant to your brand. You can now use these keywords in your title, bio, and product or service descriptions when you create pins and boards. - Engagement: Similar to Reddit and Quora, consistent engagement with other people’s posts and communities is essential for building a following.
Sharing new ideas and educating your potential consumers, both through your pins and under someone else’s, will help establish a positive reputation for your brand.
The information you share with your audience should primarily be educational and inspirational, as Pinterest users are on the platform for those purposes rather than to make friends or scroll through memes. - Claim Your Website: Claiming your website and other socials on Pinterest gives you better exposure and lets people find more information about your brand easily.
It also helps you analyze your top-performing content and pins, understand how people engage with your brand, and drive organic traffic to your site.
You can also integrate Pinterest on your website, which would make the mechanism work both ways – from Pinterest to your website and vice versa.
Pinterest is a social media platform that can put your brand in front of a new audience, increase your organic traffic, and scale your business.
Pinterest is quite similar to Quora and Reddit in terms of user engagement and purpose, but it differs in the types of content.
The platform focuses mostly on short-form visual content that is designed to educate and inspire the audience; however, descriptions optimized for Pinterest’s SEO are what will bring your brand’s content in front of more eyes.
Creativity, consistency, and relevance will become your new best friends when using this platform to market your business – just like with most platforms.
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