When you walk into a grocery store, do you feel upset about being sold groceries? Not really, right?
Sure, you might be disappointed about the prices of certain products being too high and constantly be on the lookout for a better deal elsewhere.
But it’s fair to say that you don’t feel upset at the store for offering you a large variety of products to purchase in exchange for your hard-earned cash, isn’t that right?
So why is it that when it comes to selling digital products online, some entrepreneurs feel that people are “upset” at them when they sell them stuff?
Some of our agency’s clients are uncomfortable adding cross-sells and upsells to their sales funnels and refuse to sell more products to their customers immediately after they complete the initial purchase.
This negatively impacts their campaigns’ performance and scalability (and they know it).
It’s clear that many entrepreneurs experience sales phobia.
They can sell one product effectively (so they have at least some selling confidence), but deep down, they “feel bad” about making that sale – so they feel uncomfortable selling more products to the same customer, especially shortly after the initial sale.
As a result, they hit a glass ceiling and stay at the same level until they eventually shift their mindset and step out of their comfort zone.
So how can you shift your mindset and overcome your fear of selling? (Keep reading.)
Overcoming the Fear Of Selling
If you feel anxious about selling more products to your existing customers, you’re not alone!
If you feel that customers get angry when you try to sell them more products shortly after they buy something from you, again, you’re not alone… but you are wrong, and I’ll explain why.
Here are some questions for your consideration:
- If you believe that your product or service can truly add value to someone’s life, why wouldn’t you offer it to your existing customers?
- Why wouldn’t you want to add more value to someone’s life, especially when your offer is completely optional? What if your customers WANT what you offer?
- Are you selling high-demand and valuable products, or is what you offer actually worth being upset about?
Here is a different perspective for you to consider:
Your sales phobia isn’t only costing you a ton of money but also preventing you from serving your customers to the best of your ability.
It’s time to unshackle your tamed ‘selling-machine mind’ and unlock your full potential; what do you say? 🙂
It’s time you understood one of the most powerful sales concepts in existence that all the top salespeople, entrepreneurs, and marketers use: shameless selling.
Selling “shamelessly” means selling constantly and without discrimination.
When you sell shamelessly, you do NOT assume that your offer is “not the right fit” for someone – you sell to everyone all the time (unless you only work with a certain type of customer for a very specific reason).
To sell shamelessly and maximize your potential, you must acknowledge and accept this fundamental truth: someone is always selling, and someone is always buying.
In every transaction and in every interaction, you are either the producer or the consumer.
And guess what?
People expect you to sell them things, and they are willing to pay for your products or services in exchange for the value they receive.
Think of it this way:
- If you sell a course, you actually sell knowledge that helps people achieve desirable outcomes in their lives.
- If you sell software, you actually sell increased productivity and efficiency, saving someone time and money.
- If you sell a movie, you actually sell entertainment, which brings joy and relaxation to someone’s life.
In other words, you sell what someone wants or needs, and people only buy what they want or need. Better yet, you sell the dream.
Who are you to cap the amount of money someone is willing to spend on your products or services?!
If you believe in the value of what you offer, sell it without hesitation or reservation to anyone willing and able to pay for it.
After all, you are not a thug forcing someone to give you their money at gunpoint.
You are an honest entrepreneur selling top-notch stuff that brings people tremendous value, and it’s up to them to decide whether it’s worth the cost (or investment).
In other words, it’s not your job to “police the market” or people’s wallets.
Your job is to shamelessly sell as much as possible to grow your business, create financial stability for your family and your team (and their families), and achieve your goals.
Pro Tips for Shameless Selling:
- Cross-sell: When people are about to buy your product or service, offer them something additional that complements your main offer.
Imagine you are at a furniture store buying a kitchen table, and the salesperson offers you a deal on chairs to go with the table.
Or imagine you just purchased an e-book, and you are offered access to a live workshop on the same topic for an additional fee.
That’s cross-selling. - Upsell: You sold your initial offer – congrats! Now, upgrade your customers to a higher-end version of your product or service at a higher price.
You can do this immediately after the initial purchase (on the confirmation page) or later on in your customer’s journey through your marketing funnel.
You can keep upselling your customers as long as you have something to sell and they’re willing to pay. - Downselling: The primary objective of downselling is to extract the last penny your customer is willing to spend to maximize your ROI.
If your customer refuses your upsell or cross-sell, offer them a lower-priced product that they cannot refuse.
Closing Remarks
My advice to you is based on running hundreds of ad campaigns, managing millions of dollars in ad spend, and generating millions of dollars in revenue for our clients at our agency.
Shameless selling isn’t a brutal sales technique for cold, heartless entrepreneurs – it’s simply the right way to sell.
It is how a sales funnel becomes scalable and why some businesses achieve massive success while others constantly fight an uphill battle.
If you genuinely want to impact your customers, you must first impact your own business and become a force to be reckoned with.
Once you earn (and have) more money, it’s much easier to impact other people’s lives, so get out there and sell like hell! 🤑