Here are five short-form video hooks for marketing, the latest tech and AI news on March 26, and new business books for your consideration:
Use These Video Hooks To Boost Your Reach
- Timeline Breakdown: Open with a transformation or evolution, then walk through each stage chronologically at a quick pace.
For instance, “How did we start here and end up here? This is every DLSS version in 60 seconds. 2018 DLSS1 used AI upscaling… 2020 DLSS2 used a better universal model… 2022 DLSS3 added frame generation…”
This format presents an opportunity for you to flex your industry knowledge. Talk about something directly relevant to your target audience. - The Quick Fix: Open with a relatable problem statement, then deliver an actionable solution in a short timeframe. The key is specificity to hook your target audience.
For instance, a physical therapist or fitness coach might say, “If raising your arm overhead feels tight, watch this… all you need is a single dumbbell… usually fixes this in just 60 seconds.” - Stop [Old Tactic] In 2026: This hook flips loss-aversion into engagement by calling out what’s dead and replacing it with what actually works now. It’s a counterintuitive approach that creates debates and saves.
For instance, “Stop learning n8n in 2026, learn this instead.”
This is a good opportunity for newer businesses to position their offers as superior to the more established ones in the marketplace. - I Analyzed [100-1,000] Things: This meta-analysis format flips basic tips into high-authority content by showing that you reverse-engineered real winners. It’s a counterintuitive approach that instantly signals expertise and sparks shares.
For instance, “I analyzed 100 digital product shops on Etsy. They all do this.”
Keep it specific to your target audience to grab the attention of viewers who are likely to become your leads and buyers. - Things To Never Say: Tell your target audience what not to do, naming specific behaviors that are costing them results.
The power is in the prohibition list: each item you call out is something the viewer has almost certainly done, which makes every line land like a personal callout.
For instance, “7 things to never say if you want to make more sales.”
Marketing Tech News and AI Updates
- DocuSign introduced AI Contract Review Assistant to streamline agreement workflows.
This tool brings conversational AI to the Intelligent Agreement Management platform to analyze contracts, suggest edits, and draft playbooks. - Meta launched Meta Small Business, a new company-wide initiative focused on supporting entrepreneurship and accelerating AI adoption among small and medium businesses.
It aims to help businesses gain easier access to AI tools to grow operations and connect with customers more effectively on Meta’s platforms. - Apple added more than 100 new metrics for In-App Purchases and subscriptions to App Store Connect Analytics, including new cohort analysis and peer group benchmarks.
Businesses selling digital products can now get much deeper insights into monetization performance, conversion rates, and user behavior. - Zoom launched AI Companion 3.0 with expanded agentic AI capabilities.
Teams can now automate complex workflows, reclaim time lost in meetings, and turn conversations into completed deliverables more efficiently. - X is launching a new Ads Manager UI today (March 26), featuring a migration to Stripe for payments.
Advertisers must re-enter credit card details and recreate campaigns using Sales, App Install, CBO, or Brand Engagement objectives, as they will automatically halt.
New Books and Bestsellers for Entrepreneurs
- EAT THE DONKEY by Anthony Reeves argues that the silent killer of great companies is the comfortable drift toward mediocrity, driven by playing it safe and optimizing past successes.
Reeves shows how iconic brands intentionally choose discomfort to protect their unique identity and stay distinctive in a world trending toward average. - GAP PROSPECTING by Keenan and Will Aitken reveals why most prospecting fails before the first conversation.
It shifts the focus to problem-centric prospecting, helping buyers recognize hidden problems, quantify the cost of inaction, and become uncomfortable enough with the status quo to engage. - BEFORE THEY ASK by Michael R. Hoffman is a strategic playbook for the emerging Customer Sensor Economy, where AI agents, ambient sensors, and self-optimizing systems autonomously handle the entire customer journey.
The book presents the expanded CxC Matrix 3.0 framework, Customer Sensor Mesh, Four Domains of Reality, and a 2031-2040 roadmap to help CX, tech, and business leaders build sensor-aware, AI-orchestrated systems that dominate the next decade. - INVISIBLE by Michael J Goldrich provides a practical playbook for ensuring your business appears in AI recommendations when customers ask ChatGPT, Perplexity, or voice assistants for advice.
The book offers a simple visibility scoring system, a prioritized roadmap, website optimization strategies, credibility-building tactics, and progress-tracking methods. - COMMENT CURRENCY by Wendy Shore reveals that the real opportunity on LinkedIn lies in the comment section, not just posting.
The book provides a simple, repeatable 15-minute daily system to build authority, visibility, and inbound opportunities through strategic commenting.
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