Sisters Marissa Rachel and Shanna Lisa are providing a practical guide on developing a social media platform that generates income. The authors, Brazilian-American content creators based in Los Angeles, run a YouTube channel focused on lifestyle, beauty, fashion, and women’s health topics.
They have accumulated over 1.3 million subscribers on YouTube with hundreds of millions of views and secured brand partnerships with companies like Disney, Marvel, and Amazon.
The book targets aspiring influencers or anyone aiming to grow an online audience for professional opportunities. It addresses challenges in an oversaturated market where Americans spend significant daily time on social media.
What You Will Learn
You will learn how to select a niche, build authentic audience connections, track trends, analyze performance data, and create content that gains traction.
The guide covers handling negative feedback, setting up sustainable business habits, avoiding burnout, crafting brand outreach, and negotiating partnerships.
You will also gain steps to turn social media efforts into a reliable income comparable to traditional employment. The authors draw from their experience, starting from casual videos to establishing a professional platform.
Our Key Takeaways:
- The core message focuses on treating attention as a valuable asset to build a lasting, monetizable online presence through strategic planning.
- This book suits beginners starting social media accounts or existing creators seeking to expand their reach and secure paid opportunities.
- You will access proven tactics from experienced creators for standing out, managing challenges, and achieving financial stability via social platforms.
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