Here are some proven social media content ideas, the latest marketing tech news, Google I/O 2026 takeaways, and new business books:
Social Media Trends For Info Marketers
Here are a few viral video hooks and content ideas to get more views and leads:
- What You Want To Hear VS The Truth sets up a confrontation between comfort and reality, and the viewer stays because they want to believe they’re the kind of person who “can handle the truth” side.
Alex Hormozi uses this in his recent YouTube Short, where he asks the audience member if she wants him to say what she wants to hear or the truth. Of course, she opts for the truth, after which Alex proceeds with sharing his advice.
Use this format when the honest version of your advice contradicts what your audience has been told or what they’ve been telling themselves. The contrast structure does the persuasion for you.
Here’s an example for an insurance agent: “What You Want To Hear VS The Truth About Insurance Payouts” - Businesses That Don’t Fail: Flip the usual fear-based business content on its head. Instead of warning people what to avoid, tell them where to aim to avoid failure.
Codie Sanchez uses this in “6 Businesses That Rarely Ever Fail”, where the framing plays directly into her lane of boring, reliable, overlooked businesses that most people wouldn’t think to start but can’t argue with once she lays out the logic.
Use this format when you can point your audience toward a specific, credible path rather than just warning them away from bad ones.
Here’s an example: “5 Online Business Models That Rarely Ever Fail” - “Why Everyone Owes [Brand/Entity] Money” works because it takes something the viewer has a casual opinion about and reframes it as something ridiculous (or even predatory).
The Iced Coffee Hour uses this in “Why Everyone OWES Coachella Money”, where the guest shares how most attendees borrow money to pay for their ticket, highlighting Coachella’s effective marketing messaging while giving the viewer a unique perspective on its business model.
Use this format to reframe a well-known brand, event, or public figure in a way that assigns unexpected credit or blame.
Here’s an example: “Why Mark Zuckerberg Has All Your Data – and Why It Doesn’t Matter”
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- Amazon has introduced Alexa Podcasts, a new Alexa+ feature that generates custom AI audio episodes on any topic on demand, drawing from over 200 news publications for accurate, up-to-date content.
- Meta is introducing new features and third-party app integrations for its AI glasses to enhance accessibility, independence, and hands-free control for people with disabilities.
- NVIDIA has officially begun shipping its new, agent-focused Vera CPU to top AI labs and cloud providers, including Anthropic, OpenAI, SpaceXAI, and Oracle Cloud Infrastructure, marking the transition of this technology from announcement to production.
- Apple has previewed a new suite of accessibility features arriving later this year, including Apple Intelligence-powered updates for VoiceOver, Magnifier, and Voice Control, as well as generated video subtitles and Apple Vision Pro wheelchair controls.
- Microsoft Advertising has announced updates for May 2026, including a new Import Center to streamline campaign management, cross-account portfolio bidding, improved bid strategy metrics, and greater flexibility for reporting with custom columns.
Google I/O 2026 Takeaways
Here are the latest updates and announcements from Google I/O 2026:
- At Google I/O 2026, CEO Sundar Pichai announced that Google has entered the “agentic Gemini era,” marked by a seven-fold increase in monthly token processing to over 3.2 quadrillion.
The company is advancing its full-stack AI approach with new custom silicon, including the 8th generation of TPUs optimized for training and inference.
Key product updates include more natural conversational AI in tools like Maps, YouTube, and Docs, alongside the introduction of the Gemini Omni model family.
To support these autonomous capabilities, Google unveiled Gemini 3.5 Flash and Antigravity 2.0, a platform for orchestrating AI agents.
Finally, Google is prioritizing transparency in this new era by expanding SynthID watermarking and Content Credentials verification across more of its products and through new industry partnerships. - Google has introduced the Universal Cart, an intelligent, agent-powered shopping hub that works across Google services to help users track price changes, ensure product compatibility, and streamline the checkout process.
- Google announced several updates to its Google AI subscriptions at I/O 2026, including the launch of a new $100/month AI Ultra plan, price reductions for top-tier plans, and the introduction of advanced features like Gemini Spark and improved usage limits.
- Google has announced a major upgrade to Search, featuring an intelligent AI-powered search box and new agentic capabilities that allow users to create and manage AI agents for tasks like information monitoring, complex booking, and custom coding.
- Google introduced several updates to Google AI Studio, including native Android app development in the browser, deeper Google Workspace integration, a new mobile app, and streamlined cloud deployment options.
New Books and Bestsellers for Entrepreneurs
Here are some newly released books by credible authors for entrepreneurs, marketers, and leaders:
- PITCH SECRETS A TO Z by Dr. Forbes Riley equips anyone with a message or mission to master authentic pitching – delivering clear, confident communication that boosts influence, impact, income, authority, and leadership without sounding salesy.
- THE ECOMMERCE GROWTH GAP by Jason Pawloski reveals that eCommerce is mismanaged as disconnected tactics rather than a coordinated operating model. The book introduces the five systemic gaps and provides a framework for leadership to achieve predictable, profitable growth.
- THE TRUST ECONOMY by Dr. Richard Kaye examines how trust functions as the central driver in modern business, shaping decisions before logic, expanding pricing and loyalty, building effortless momentum, and shifting focus from chasing results to creating conditions where they occur naturally.
- THE AI-READY BUYER by Laura Lake maps the new buying infrastructure – the author draws on original research to explain the changes and why revenue metrics no longer behave as expected.
- STOP SELLING DAMMIT by Nancy Kay Coy argues that traditional pressure-based sales tactics create resistance in today’s informed buyers. Instead, the author teaches how to build deep alignment and trust to close stronger deals, foster lasting relationships, and drive sustainable revenue.
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