You face a guide to communications during intense pressure in Strategic Strikes: Mastering Your Communications in the Cage Match of Public Opinion.
Patrick Riccards, with over three decades of experience in strategic communications, draws on his work advising Fortune 500 companies, federal agencies across multiple presidential administrations, and nonprofit organizations.
He currently serves as CEO of the Driving Force Institute for Public Engagement.
Riccards compares effective communications to mixed martial arts fighting. He focuses on instinct, precise actions, and strategies tested in real scenarios, such as corporate crises or political campaigns.
The book uses examples from his experiences to illustrate approaches that succeed when standard plans fail, particularly in the face of public scrutiny.
This book will serve you if you handle public relations, lead organizations, or manage messaging in politics, business, or nonprofits where outcomes depend on controlling the narrative under stress.
What You Will Learn
You will gain tools to identify and counter media bias and shifts in public views. Riccards details how to deliver messages that land effectively and endure. He explains techniques to assess audiences quickly, similar to how fighters evaluate opponents.
You will learn direct methods for leading communications without reliance on overly polished or conventional tactics. The content stems from Riccards’ direct involvement in high-pressure situations, offering insights into adapting when events unfold unpredictably.
Our Key Takeaways:
- Strategic Strikes presents communications as a confrontation requiring quick, accurate responses rather than refined presentation.
- This book targets leaders and professionals managing crises in corporate, political, or nonprofit settings.
- You read it for tested strategies to navigate bias, deliver impactful messages, and maintain control in unpredictable public opinion battles.
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