Info marketers and course creators are using a content hook we call ‘The Levels Of‘ to stop the scroll, build authority, and generate high-intent leads.
The concept is simple: create a short TikTok video with a text overlay reading “The 6 levels of digital product marketing,” then walk viewers through each level from beginner to expert.
People stop scrolling out of curiosity to find out where they land on the scale, and that moment of self-identification is what makes the format so effective.
This type of hook and content allows you to turn your niche knowledge into a progress map. Instead of listing generic tips, you are showing the entire journey from where most people start to where the top operators are.
As a course creator, coach, or info marketer, you are especially well-positioned to leverage this trend, as your entire business is built on helping people move from one stage to the next.
The trend mirrors exactly what a good course or coaching program does: it meets people where they are and shows them a clear path forward to achieve the desired outcome.
When someone watches your video and identifies as a “level 2,” they already understand why they need what you offer.
The production requirements are minimal: A phone, a text overlay, and a tight list of levels. No studio, no team, and no expensive editing software.
You can also use this format for long-form videos. The difference between your short and long ‘Levels Of’ videos is the depth of the insights you share and the storytelling you use to convey your message.
Here’s a long-form example:
Why The ‘The Levels Of’ Trend Matters
Progress frameworks tap into a fundamental aspect of how people see themselves online. When a video lists levels from 1 to 6, viewers automatically ask, “Where am I right now?”
That question creates an instant personal connection to the content and gives them a reason to watch all the way through.
The comment section on these videos fills up fast because people want to announce their level and connect with others in the same league.
A high comment count helps your video reach a wider audience.
Saves are another reason this trend performs well on the algorithm. Viewers save “levels of” videos to reference later, the way they would save a checklist or a guide.
High save rates signal to TikTok and Instagram that a video has lasting value, which keeps it circulating long after most trending formats fade out.
The deeper benefit for course creators and coaches is the authority it builds without any direct selling.
When you map out every level of a concept in your niche, you position yourself as the person who has seen the whole picture. That conveys real expertise and makes the case for your strategic lead magnet and offer without you having to scream for attention.
How To Create ‘The Levels Of’ Content
Follow these five steps to create a ‘Levels Of’ video that connects with your audience and builds authority in your niche:
Step 1: Pick one concept in your niche and map the levels
Start by choosing a concept your audience thinks about regularly. It could be email marketing, offer positioning, community building, or service fulfillment.
Write out 4 to 7 levels that reflect genuine stages of progress, from where most people start to where the top leaders actually operate.
Using real stages from your firsthand experience works better than pulling from a generic list.
Step 2: Name each level specifically (not vague)
Generic level names lose the audience immediately. “Beginner” and “Advanced” tell viewers nothing they did not already know.
Specific names like “Level 1: Posting random content with no strategy” or “Level 5: Content driving sales on autopilot” give people a real way to locate themselves.
The more specific the language, the more viewers feel like you understand their exact situation.
Step 3: Film a talking-head video walking through each level
Record yourself on camera and walk through the levels one by one. Spend 10-15 seconds on each level for short-form videos, and 2-5 minutes for long-form.
Explaining what each level actually looks like in practice.
For short-form videos, keep the total length between 60 and 90 seconds. The goal is not to cover every detail in one video.
The goal is to pique viewers’ curiosity about the deeper work, which naturally points them toward your course or coaching program.
For long-form videos, go as deep as necessary, provided your content is dense in value rather than full of fluff.
Step 4: Add the text overlay with the level names
Place a text overlay on screen that lists the level name or number as you talk through each one. This keeps viewers anchored to the structure and makes the video easy to follow at a glance.
Many people watch short-form videos without sound, so the text overlay carries the content for those viewers and keeps your message clear regardless.
Step 5: Ask viewers to comment and share their level
End the video with a direct question: “Drop a comment and let me know which level you are at right now.”
This single prompt can double or triple the average comment count on a video.
More comments mean more algorithmic reach, and each person who reveals their level gives you direct insight into where your audience is stuck, which is exactly what your next piece of content should address.
Our Key Takeaways
Here are the key takeaways that every info product seller should remember for the ‘The Levels Of’ trend:
- The levels format works because it turns your niche knowledge into a progress map, giving viewers a way to locate themselves and a clear reason to engage.
- High save rates and comment activity make this format algorithmically strong for info marketers looking to boost organic reach and build authority in their niche.
- For course creators and coaches, this trend is a direct pipeline: viewers who identify with an early level become the most motivated buyers of content designed to move them forward.
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