Here are the top 5 trends for marketers, hot video ideas for content creators, and breaking technology news on January 22, 2026:
New Social Media Trends and Content Ideas
- Step-By-Step Content is trending on YouTube, built around teaching in a clear sequence rather than isolated tips.
Post a video with “Step-By-Step” in the title, such as “How To Grow Your Business In 2026 (Step-By-Step),” to signal that viewers will be guided through a process from start to finish instead of guessing what to do first.
Break one outcome into ordered steps and walk through them in that exact order. Plan the steps before recording, number them on screen, and explain what to do at each stage and why it matters.
This format works because it removes ambiguity and provides viewers with a roadmap they can follow after the video ends. - Top 10 {XYZ} In 2016 is a popular TikTok trend. Post a video with a text overlay like “My top 10 moments in 2016”. The ranking gives the video structure, while the year immediately signals throwback content that viewers recognize.
To execute it well, first decide what you’re ranking: moments, photos, habits, trips, or milestones. Gather 10 short clips or images from 2016 and order them from 10 to 1 so the video naturally builds toward the end.
Keep each clip short, add large and readable numbers on-screen, and avoid explaining the context. - Bringing Random Things is going viral on social media. Post a video with a text overlay like “Bringing random things into my office meetings”. Keep the delivery calm and the setting routine.
Film in one take if possible, avoid overreacting, and let the object be the punchline. Use large and readable text so the concept is clear in the first second, and choose items that are visually obvious so the joke lands immediately without explanation. - Hitting On The Beat is a buzzing social media trend built around timing and agreement. Post a video with a text overlay like “When you finally sign that one client”, then physically hit a table, desk, or surface exactly when the beat drops in the audio.
The beat serves as the punchline, and the hit signals approval, relief, or shared understanding without words. - I’m Sorry, But We Want is a rising social media trend built around blunt, corporate-style statements that feel instantly familiar.
Post a video with a text overlay like, “I’m sorry, but we want a professional agency,” mirroring the kind of language people see in client emails, feedback calls, or rejection messages.
The phrasing is intentionally stiff and generic, making it easy for viewers in the same industry to recognize the stereotype.
The trend works when you pair that overlay with a visual that subtly comments on it. You clip to yourself or your team reacting, working, or simply existing in a way that contrasts the statement.
The humor comes from recognition, not exaggeration. By using a standard client stereotype instead of calling anyone out directly, the content stays relatable, safe to post, and easy for others in your niche to engage with.
What’s Trending On Google + Amazon Bestsellers
- Winter Storm is a trending Google search query, with over 2 million searches in just 20 hours as people seek more information about the massive winter storm across the U.S.
- Suni Williams is going viral on Google, reaching over 20,000 searches in just 7 hours after she announced her retirement from NASA.
- Yahoo is a trending query on Google, rising 100% in just 11 hours as investors search for today’s stock prices to see how the market is moving.
- Bestseller: Video Authority by Aleric Heck teaches how to use video and YouTube ads to build authority and convert viewers into clients.
- Bestseller: Partnering With AI by James Speir teaches how to build reliable AI workflows that preserve continuity, creativity, and trust in daily work.
Breaking Tech News and AI Developments
- YouTube said it will expand creator monetization, AI tools, parental controls, and TV features in 2026, according to CEO Neal Mohan.
- Meta introduced AI Glasses Impact Grants, committing nearly $2M to support U.S. organizations using AI glasses for social and economic impact.
- OpenAI introduced Education for Countries, a program working with governments to integrate AI tools, training, and research into national education systems.
- TikTok announced new entertainment ad tools at the 2026 Sundance Film Festival, deployed creators to cover the event, and hosted panels on film fandom.
- Anthropic released a new constitution for Claude, outlining the AI model’s values, behavior standards, and role in safe and ethical deployment.
Think with Team Vavoza 💡
The most effective content strategy right now is shifting away from vague inspiration and toward radical clarity and instant relatability.
People are tired of guessing; they crave concrete roadmaps they can follow or humor that they recognize within a split second.
True authority is no longer just about knowing your subject, but about organizing that knowledge into a digestible sequence.
By breaking complex topics into a “Step-By-Step” format, you aren’t just teaching; you are providing a safety net for viewers who feel overwhelmed by information overload.
Audit your next video and ask if the value or punchline is obvious in the first three seconds. If you are teaching, number your steps on screen to hook viewers who crave order; if you are being funny, use familiar tropes to shortcut the setup time.
Whether you are ranking nostalgic memories or mocking corporate jargon, your goal is to reduce your audience’s cognitive load.
When you make it effortless for them to follow along or relate, you build the kind of trust that turns casual viewers into loyal clients.
You may also want to check out some of our other marketing trends and tech news.
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