Consider using these new content marketing trends and ad hooks, and get a scoop on the latest technology news on May 29, 2026:
Social Media Trends For Info Marketers
Here are a few viral video hooks and content ideas to get more views and leads:
- “He Paid $[Shocking Amount] For [Simple Thing]” hooks viewers with a jaw-dropping dollar figure attached to something that sounds trivially simple, creating an irresistible curiosity gap.
My First Million uses this in This billionaire paid $650K for lunch with Warren Buffett!?, where investor Mohnish Pabrai explains that the lunch was a bargain because he had already built an $84 million net worth by applying Buffett’s freely available intellectual property.
(FYI: Buffett gave them his undivided time until they were ready to leave.)
Use this hook to reframe the cost of your course, coaching, or mastermind as an obvious investment by anchoring it against the value of the transformation it delivers.
Here’s an example: “She paid $15,000 for a coaching program. Here’s what she got back.” - “The Worst [Business/Money] Mistakes…” hooks viewers by triggering loss aversion – the fear that they are already doing something wrong with an asset they care about.
The Iced Coffee Hour uses this in The WORST Investing Mistakes….., featuring The Money Guys, where they reveal that a massive amount of 401k money sits uninvested in cash because people complete a rollover but forget to actually select investments – silently losing value to inflation.
Use this hook to call out the most costly and overlooked mistakes your audience makes in your niche, and position your content or offer as the way to avoid them.
Here’s an example: “The WORST mistakes e-commerce brands make when launching…” - “Stop Expecting XYZ to help you” hook uses a jarring, counterintuitive statement to tell the audience to stop relying on a universally accepted support system or behavior.
Mel Robbins uses this in “Stop expecting your family to support your goals”, where she tells viewers to “fire” their family from being their cheerleaders.
This works because it addresses a silent pain point and positions the speaker as an authority correcting a widespread mistake.
Tell your audience to stop relying on outdated methods or the wrong people for their success.
Here’s an example: “Stop expecting your free content to do the heavy lifting for your high-ticket sales.”
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- Google published 11 demos of Gemini Omni and Gemini 3.5 in action, showing the models editing video through conversation, executing multi-step agentic workflows, and running as the default in the Gemini app and AI Mode in Search.
Gemini 3.5 Flash is now the default model in Google’s consumer products – if you use Gemini for content or research, you’re already on it. - Google showcased AI learning prototypes built by students at the Futures Lab, including tools for learning Japanese through AI-generated stories, real-time ASL feedback, and AI-coached calisthenics training.
These student-built tools preview where AI-powered course and coaching products are heading – personalized, real-time feedback at a fraction of current development cost. - Microsoft Copilot launched Copilot Health in preview, an AI health assistant that connects lab results, medical records, and wearable data into a single view for US users with a Microsoft 365 Personal, Family, or Premium subscription.
If you sell health, wellness, or productivity content, this signals a new AI-powered health coaching category opening up inside a platform your audience already uses. - Cursor released Auto-review Run Mode in version 3.6, a new setting that lets the AI coding agent work longer with fewer interruptions by automatically classifying shell, MCP, and fetch calls as safe, sandboxed, or requiring approval.
- OpenAI has launched Rosalind Biodefense, a new program for vetted developers to build biodefense and pandemic preparedness tools on top of GPT-Rosalind, alongside expanded trusted access for select U.S. government and allied partners supporting public health and biodefense missions.
- Snapchat published a recap of its Spring of Sports creator program, covering AR integrations and creator partnerships across the Winter Olympics, Super Bowl LX, NBA All-Star, College Football Playoffs, and upcoming FIFA World Cup activations.
If you create sports or lifestyle content, Snapchat’s Creator Program and AR tools are actively placing creators on the ground at major events – worth exploring before the World Cup in June. - TikTok launched a dedicated in-app fan campaign hub for UK artist Skye Newman, featuring interactive challenges, fan tasks that unlock exclusive content, and a global marketing push including a Times Square billboard.
The campaign shows how TikTok is building artist-specific in-app experiences to drive fan engagement – a format that could expand to brand and creator campaigns on the platform.
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