We’re having clients use much more specific callout hooks in their ad videos lately, mentioning the target audience’s interests, age, gender, income, and/or liquidity.
I like seeing at least 3 solid qualifiers in the hook – anything that makes the ad super specific to the viewer while repelling people who are not a good fit for the offer.
For instance, if your target audience is ambitious men who want to launch an e-commerce store, your callout hook would sound something like this:
“If you’re a man over the age of 25 and you have $5,000 to invest in launching your own $10,000/month ecom store in the next 90 days, this is for you.”
In our example, we’re including these five qualifiers:
- Gender (men)
- Age (25+)
- Liquidity ($5,000)
- Affinity (starting an e-com business)
- Specific goal ($10k/month in 90 days)
The secret sauce in this approach is that while you repel the wrong audience (e.g., people who don’t have $5,000 to invest), the algorithm works in overdrive to find the right buyers.
We’ve always recommended this approach at Vavoza.
However, now we’re demanding it because I realized most of our clients are uncomfortable doing this properly without an extra push – especially when one of the qualifiers is income or liquidity.
The good news is that everyone who started doing this is seeing a performance boost.
What is the Best Ad Hook for High-Ticket Offers?
The best ad hook for high-ticket offers does these three things:
- Calls out the target audience by interest or intent.
- Qualifies and disqualifies leads, especially by liquidity.
- Delivers a clear and intriguing offer.
For instance:
“If you’re investing at least $10k in the stock market every month but not getting a 10% or higher annual return, I’ll give you my personal system that produces 20% returns year after year, and if it doesn’t get you higher returns than you’re currently getting, you don’t pay.”
You want to evoke an emotional response, whether good or bad – that’s what turns a high-quality person into a lead.
If you do this in every ad and vary the body copy a bit, you’ll attract plenty of qualified leads and make bank. 🤑
(Assuming you’re training the pixel correctly and properly managing your campaigns.)
If it doesn’t work, then your offer, presentation, or funnel sucks.
Give it a shot.
By the way, we scale coaches, SaaS companies, and online service providers with YouTube ads.
If you’d like to generate more high-intent leads and add another $300k+ to your monthly revenue within 90 days, watch our short demo to get started.
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