Here are the latest viral marketing trends, content ideas, business bestsellers, tech announcements, and AI tools on September 12, 2025:
Social Media Trends and Content Ideas
- Full Breakdown is a viral YouTube trend. Post a long-form video like “Digital Marketing Guide (Full Breakdown)” and share niche-specific content with your audience.
- Social Search Optimization is a rising marketing trend where brands optimize content to rank on social platforms like TikTok, Instagram, and LinkedIn, not just Google.
- Authenticity is a rising marketing trend on social media. Share real, unfiltered content to build trust and deeper connections with your audience.
- No Experience Needed is a viral YouTube trend. Post a long-form video like “How To Build A Marketing Agency (No Experience Needed)” and share niche-specific tips with your audience.
- Instagram Subscriptions are a trending feature that creators use to share exclusive content and insights with their audience.
- I THINK YOU’RE SPECIAL by Justin Bieber is a trending Instagram song with over 15k reels. Pair this audio with outfit checks and food-related content.
- I’m Not Them by Them & I is a trending TikTok song with over 400k posts. Pair this audio with wholesome lifestyle content.
- Vine Compilations are trending on Reels and TikTok. Branching off from nostalgia content, creators are posting compilations of famous vines from the early 2010s.
- Let TikTok Pick The Song is going viral: choose a random video from your camera roll, upload it to TikTok, and let TikTok choose the song or sound for it.
- AI Will Create More Millionaires is a trending title for long-form YouTube videos. Creators are posting videos comparing AI to other industries and niches, such as the internet and cryptocurrency.
- Extended Carousels are trending on Instagram. Post 10+ slides sharing your life, educational content, or anything sequential. Add a trending audio, an appropriate caption, and hashtags.
- Quick Tips and Life Hacks are trending on Instagram. Share short, value-packed niche-related tips through Reels or Extended Carousels.
- Transitions are trending on Reels. Post outfit, makeup, weight loss, or glowup before and after transitions.
- The September Sound is trending on TikTok for September content. Pair it with clips of yourself, nature, pets, happy moments, and anything positive.
Trending Google Search Queries
- Opendoor Stock is a trending query, with over 50,000 searches in just 21 hours. The company’s stock soared 60% after it announced a new CEO.
- Facebook Settlement is trending, reaching over 50,000 searches in just 2 hours after it was reported that Facebook’s $725 million privacy settlement had started to send its payments.
- Warner Bros Discovery is trending on Google, reaching 20,000+ searches in just 2 hours after it was reported that Paramount Skydance will allegedly make an offer to WBD.
- CPI Report is trending, with over 20,000 searches in just 3 hours as investors react to the latest inflation data.
Business and Marketing Book Trends
- How AI Changes Your Customers by Mark Schaefer shares a practical marketing guide based on consumer behavior in the age of AI.
- The 90-Day Coach by Jonathan Milligan teaches how to become a coach in 90 days or less, using practical, clear action steps and real-world stories.
- Business Is War: AI Is The New Weapon by TJ Foxx and Eric Simons shares why you should be using AI now and how to get started.
- Infinite Impact by Amber Vilhauer shares powerful stories of twelve entrepreneurs.
- Strong Ground by Brene Brown challenges readers to reimagine the essentials of courageous leadership and offers a broad assessment of skills and mindsets leaders need.
Tech News and AI Developments
- Gmail offers a new purchase tracking view and a more relevant Promotions tab to help users stay organized this holiday season.
- NATO’s NCIA will migrate mission-critical workloads to Oracle Cloud Infrastructure, enhancing security, AI, and modernization.
- Amazon funds education, grassroots projects, and veterans’ programs in eastern Oregon, creating long-term local impact.
- ByteDance released Seedream 4 in LM Arena, merging text-to-image generation and image editing into one powerful AI model.
- ElevenLabs introduced Voice Remixing, letting users alter gender, age, and accents to create unique AI voices.
- Google Meet introduced a new real-time spoken translation feature, developed in collaboration with Google DeepMind and Google Research.
- Claude offers memory for Team and Enterprise plans, remembering projects, processes, and preferences to boost productivity.
Trending AI Tools
- Venice – offers private and uncensored open-source AI tools for text, image, code, and custom agents that run locally rather than on servers.
- Julius AI – an AI data analyst that connects to your data (CSVs, sheets, databases), lets you ask questions in plain English, and generates visual insights.
- ZeroGPT – detects whether text was generated by an AI or written by a human, helping verify authenticity.
- MagicLight – turns text, images, or scripts into full videos or animations with consistent characters and voice sync.
- Jars AI – an interactive AI TV platform where users create and watch AI-driven episodic shows, build custom characters, and interact with the stories.
You may also want to check out some of our other recent updates.
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