Here are the latest digital marketing trends, content ideas, technology news, and AI developments on September 23, 2025:
Social Media Trends and Content Ideas
- Therapy is a viral social media trend. Post a video with the text overlay “Therapy” and share what brings you joy and calmness in life, such as hiking, playing sports, working on your business, etc.
- On Cam by Yung Bleu is a trending TikTok song with over 64k videos. Pair this audio with funny and relatable commentary.
- Romantic Homocide by D4vd is a trending Instagram song with over 72 reels. Pair this audio with wholesome content.
- Daily Reminder is a viral trend. Post a video with a text overlay like “Daily reminder to never give up on yourself”. Share valuable niche-advice and tips with your audience.
- One Decision Away is a viral video idea for YouTube. Post a long-form video titled like “You’re One Decision Away From The Life You Wanted”. Share motivational and actionable tips with your audience.
- Secret Account is a funny social media trend in which you take videos of your friends, co-workers, or boss and make a secret account about them.
- For Absolutely No Reason is a viral TikTok trend. Post a video with a text overlay like “Car salesmen for absolutely no reason”, and share funny stereotypes about that industry.
- I Feel Like You’re Just Here… is a viral trend where creators use a text overlay like “I feel like you’re just here for the food” and then cut to a funny, relatable clip proving it true.
- How To Handle… is a popular YouTube trend. Post a long-form video titled like “How To Handle Sales Objections In 2025”, and share valuable insights and strategies with your audience.
- Thank Me Later is trending on YouTube. Post a long-form video like “Give Me 20 Minutes and I’ll Make You Successful (Thank Me Later)”, and share valuable strategies with your audience.
Trending Google Search Queries
- Stimulus Check is a trending query, with over 50,000 searches in just 13 hours after it was reported that the IRS is to send out stimulus checks in 2025.
- NVIDIA and OpenAI are rising queries, reaching 50,000+ searches in just 6 hours after OpenAI and NVIDIA partnered to deploy 10 gigawatts of NVIDIA systems.
- Compass Real Estate is rising on Google search, with over 20,000 searches in just an hour after it was announced that the company is set to acquire Anywhere for $1.6 billion.
- Pfizer is trending on Google, going up 100% in just 12 hours after it was reported that the company will acquire Metsera in a $4.9 billion deal.
Business and Marketing Book Trends
- Careless People by Sarah Wynn-Williams is a bestselling memoir exposing Facebook’s culture of power, greed, and lost idealism.
- Click Here by Alex Schultz, Meta’s CMO, is a top marketing book that teaches growth, advertising, and digital marketing strategies for 2025.
- This Is Marketing by Seth Godin is a sales and marketing book for entrepreneurs that teaches empathy, positioning, and authentic growth.
- Contagious by Jonah Berger is a bestselling entrepreneur book that reveals the science behind virality, word-of-mouth, and social influence.
Tech News and AI Developments
- Meta partnered with the U.S. GSA to bring open-source Llama AI models to federal agencies, boosting innovation and cutting costs.
- Gemini AI is now on Google TV, helping users find shows, answer questions, and learn new skills through free-flowing conversations.
- OpenAI and NVIDIA announced a $100B partnership to deploy 10 gigawatts of NVIDIA-powered AI datacenters starting in 2026.
- Amazon Pharmacy announced it has helped customers save over $100 million on prescription medications by automatically applying manufacturer-sponsored coupons at checkout.
- Google faces a DOJ antitrust trial over its alleged ad tech monopoly. Regulators are pushing for the sale of AdX, while Google offers policy changes.
- Genspark launched Photo Genius, the world’s first voice-controlled AI photo editor.
Trending AI Tools
- Poly – builds voice-first, lifelike conversational agents that let companies deploy virtual customer service tools across voice, chat, SMS, social, etc.
- PolyBuzz – a platform with over 20 million AI characters you can chat with – roleplay, interact privately, and design your characters.
- Hammer – a free and private AI chat-app where you can talk to custom characters, generate images, write stories, or build lorebooks.
- Meshy – lets you turn simple text prompts or images into full 3D models, making 3D asset creation fast and accessible.
- Chub – a roleplay chat platform where you create, customize, and interact with AI characters.
You may also want to check out some of our other recent updates.
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