Here are the top 7 influencer marketing trends, content ideas, trending sounds, and tech news going into October 2025:
Social Media Trends and Content Ideas
- Riptide by Vance Joy is a trending TikTok song with over 55k videos. Pair this audio with funny and relatable clips from sports, lifestyle, or business-related content.
- Wish by 1400 Vault is a trending Instagram song with over 17k reels. Pair this audio with outfit checks, fitness, or business videos.
- How To Successfully Kidnap Me is a viral TikTok trend. Post a video with the text overlay “How to successfully kidnap me”, then record yourself picking up items on the floor in a trail order from your favorite items, like drinks, food, tech, money, etc.
- Posting Every Day Until… is a popular marketing trend. Post a video with a text overlay such as “Posting every day until I make my first $1k online”, documenting your journey and sharing it with your audience.
- Trip Videos is a popular YouTube trend. Post a long-form aesthetic video, sharing your luxurious trips and lifestyle-related content with your audience.
- Shock Value Hooks are a viral social media trend in which creators use bold, surprising, or controversial statements in the first few seconds to grab instant attention and drive engagement.
- Spending A Week is trending on YouTube. Post a long-form video titled like “Spending A Week In Bali” or “How A Millionaire Spends His Week In NYC”. Share how your week looks with your audience.
Trending Google Search Queries
- Government Shutdown is trending on Google, reaching over 200,000 searches in just 12 hours after a tense White House meeting between Trump, JD Vance, and top congressional leaders ended without a deal to keep the government funded.
- EA Sports is going viral, with over 100,000 searches in just 8 hours, after it was reported that Electronic Arts is to go private in a $55 billion deal.
- Coffee Today is a trending Google query, reaching over 100,000 searches in less than a day, after people searched for where to get free coffee on National Coffee Day.
- Crypto ATM is trending on Google, rising up 400% in just 1 hour after Senator Cynthia Lummis said the Senate’s market structure bill could tackle scams linked to crypto kiosks.
Top Business and Marketing Books
- Strong Ground by Brené Brown teaches courageous leadership skills to navigate uncertainty with connection, discipline, and accountability.
- Unreasonable Hospitality by Will Guidara teaches how extraordinary service and going beyond expectations can transform any business.
- Daring Greatly by Brené Brown teaches how embracing vulnerability leads to courage, connection, and a more meaningful life.
Tech News and AI Developments
- Google updated its iconic four-color “G” with a brighter gradient design, symbolizing its evolution in the AI era.
- Microsoft added Agent Mode to Excel and Word plus Office Agent in Copilot chat, unlocking AI-powered productivity across Office apps.
- Facebook introduced fan challenges and custom top fan badges, giving fans new ways to engage and be recognized by creators.
- ChatGPT has introduced parental controls and teen safeguards, providing families with tools to manage safe and age-appropriate AI use.
- Anthropic launched Claude Sonnet 4.5, its most powerful and aligned model yet, with major upgrades in coding, reasoning, and agent building.
- Apple launched its Foundation Models framework with iOS 26, iPadOS 26, and macOS 26, enabling developers to build on-device AI features powered by Apple Intelligence.
- NVIDIA launched the open-source Newton Physics Engine, a new Isaac GR00T N1.6 model, and Cosmos WFMs to accelerate robotics research and development.
Trending AI Tools
- Poly AI – builds lifelike conversational voice assistants that automate customer service calls with natural dialogue.
- PolyBuzz AI – a free AI chat platform where you can talk with over 20 million characters and even create your own.
- Joyland – lets you design and chat with AI characters, anime companions, virtual partners, or storytelling bots.
- Quillbot – helps you paraphrase, correct grammar, detect AI content, summarize, and translate text.
- Chub AI – a platform where users can chat with and create customizable AI characters across a wide range of personas.
You may also want to check out some of our other recent updates.
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