Scale Your Business With Interactive Content

Every app we click through, every email we read, every video we watch, and every piece of information we ever consume can all be summarized in one word – content. It is any type of information created to communicate a message to the rest of the world. 

In the 21st century, anyone can create content; some do it with intent, and some just because they seek attention and validation from their followers. I am totally guilty of doing that back in the day, by the way, and so are you, I’m sure. 😅

But let’s say you have reassessed your priorities, ha-ha.

You are now a business owner and provide a service or offer a product you genuinely believe in for people. 

Whether you have been in business for a while or are new to it, exposure and engagement are the two things that generate leads and conversions for your brand.

One of the most effective ways for your business to receive those two things and scale your business is through content, both on your website and social media profiles. But what if posting just pictures, videos, and informational blogs does not bring you enough results? 

You may want to try a powerful marketing approach called Interactive Content. This is especially effective for those in the info product business niche. 

Interactive content engages the users, increases their time with your brand, and fosters a sense of relevance and connection. 

Types Of Interactive Content

Let’s explore what types of interactive content exist and what they provide so you can decide which type would complement your business. 

• Interactive Videos: Both short-from and long-form videos can deliver valuable and educational information. Videos are easier for people to consume information through, and you can leverage that by personalizing them.
  
  For example, in a video course or tutorial, you could give viewers the option to choose their next step, whether testing their newly acquired knowledge in a quiz, continuing to the following video, or offering a downloadable summary of the video’s key points.
  
  
• Calculators: All of us have seen these before, whether it is a Credit Karma simulator for your credit score, a payment calculator on a car dealership website, or a savings calculator on some bank or investing site.
  
  You can implement these on your website as well, especially if your product or service revolves around finances or anything that can be predicted with a timeline.
  
  The goal is to provide value by resolving one’s problem or providing a benefit.
  
  
• Quizzes: These can help people identify their skill level, potential, wants, or needs. Ever taken a personality quiz? Ever taken one with a friend?
  
  Quizzes can be both educational and entertaining, depending on their purpose. If you are selling a course, for example, you can offer people a quiz that helps them identify their learning style or suggest a learning path.
  
  If you are providing a service, such as life coaching, your quiz can help people understand the strengths of their personality and habits.
  
  
• Interactive E-books: E-books can have progress checkers, quizzes, tests, highlighted notes, and options for people to bookmark or comment next to something they find important for themselves.
  
  Combining information with personalized forms of interaction can enhance people’s learning experience and make the content of your e-book more memorable.
  
  
• Polls And Surveys are a great way to collect feedback, insights, and reviews from your customers. You can create polls on social media platforms like Instagram, Facebook, and X.
  
  You can also send follow-up emails and texts with survey links and interactive questions encouraging feedback.
  
  You can also engage with your audience and customers in groups, chats, and threads and run surveys on topics like “Biggest challenge with x topic” or “What is something you would like to learn (appropriate to your niche).”
  
  
• Clickable Infographics: Your infographics can have elements people can click on to discover more information about your courses, books, or services.
  
  The purpose is to provide an interactive visual learning experience, which would make complex information easier to digest or offer a fun way to learn about your brand and services.
  
  You could even create a game for people to find all the hidden “clickable pockets” that contain extra information, at the end of which you could offer some valuable insights or a small reward to those who find all of your hidden gems.  
  
  
• Chatbots: You can use AI chatbots that pop up when users visit your website. The purpose is to engage the user and gently guide them to purchase a course or just submit their contact information.
  
  You can start the conversation with something like, “Not sure where to start? Ask me!” or suggest different topics like e-book details or course pricing, or offer the user the opportunity to see what others are saying about your product or service.
  
  Make sure the chatbot is functional, at least on a basic level. It is important not to leave the person waiting for an answer for too long.
  
  The purpose of an AI bot is to provide an instant answer, and if it is incapable of providing one, it should reassure the user that a representative of your company will be with them shortly. 
  
  

Benefits Of Implementing Interactive Content

So, what can implementing such content do for your business? How can it benefit your brand?

• Engagement: Interactive content keeps the user engaged by grabbing and holding their attention for prolonged periods of time.
  
  Involving users actively by having them click through content or answer questions creates an immersive, more personalized experience for them.
  
  The more time the user spends with your content, the more engagement your site, content, and brand receive.
  
  
• Connection: Engagement and personalized experiences increase the connection between the audience or customers and the brand. Connection can improve customer retention and loyalty for your brand.
  
  
• Information Retention: Interactive content (like clickable infographics and quizzes) helps your customers retain information, which helps your business retain customers and their contact and payment info. 😉
  
  
• More Leads: Content that keeps your audience’s attention is more likely to convert them from just viewers to potential clients.
  
  Your sales and customer funnels can have elements that ask for the users’ contact information in exchange for a first-time discount, reward, or a chance to win a prize.
  
  
• More Conversions: Consequently, the more leads you have, the more people you are likely to convert into buyers. The more conversions, the higher your ROI!
  
  
• Better SEO Rankings: Higher engagement on your website signals to search engines that your content is relevant and valuable. Interactive content also supports and encourages backlinks and revisits, which boosts your SEO performance. 
  
  

Pro Tips For Interactive Content

Here’s how to seamlessly and effectively implement interactive content into marketing your business. 

• Understand Your T.A. and Align With Business Goals: Tailor your content toward your audience’s preferences and needs. Focus on their pain or pleasure points to increase relevance and engagement.
  
  Use surveys and polls to engage with your audience and understand their needs.
  
  Interactive content should support and complement specific business objectives, such as collecting leads, improving brand awareness, and increasing conversions.
  
  Define and set clear goals before creating the content.
  
  
• Offer Value, But Keep It Simple: Offer information that provides value, such as education, insights, or entertainment. Calculators, quizzes, and guides can keep your audience engaged and attentive.
  
  It is important to keep your content simple and user–friendly. Complex topics can seem overwhelming, and complicated tasks can drive users away.
  
  
• Use Captivating Visuals: Like any other type of content, interactive content requires captivating and engaging visuals on your website and social media. You can incorporate dynamic graphics and animations.
  
  
• Make Your Content Easy To Share: If your content involves personality quizzes, infographic posters, educational PDFs, or entertaining contests, make sure users can easily share it with their friends.
  
  
• Constantly Test And Improve: Your content needs to evolve constantly. Remember to test different approaches and types of content to understand what performs better and what can be improved.
  
  You can also leverage data to understand user behavior and use that for future reference.
  
  
• Provide A Clear CTA: Call-to-actions (CTAs) help guide the audience and users to the next step you would like them to take after completing a quiz or interacting with your chatbot.
  
  Provide a clear and compelling CTA within every piece of your interactive content to ensure continuous attention and engagement.
  
  

Closing Remarks

Interactive content is a great marketing approach if you are looking to boost your exposure, engagement, and conversions.

It is especially effective for info product businesses because it can provide an immersive and simplified learning experience while gently guiding the user to the next step. 

Interactive content helps keep your audience’s attention on your app, website, or product longer, increasing a sense of connection and relevance between the user and your brand. 

The main goal of interactive content is to provide enough information to keep the user engaged without overwhelming them. 

For interactive content to be effective for your business, it is essential to understand your audience’s needs, wants, and pain points. Your information should include captivating visuals and provide real value to your audience. Use clear CTAs to ensure users’ continuous engagement. 

On that note, stay tuned for more valuable marketing tips by subscribing to Vavoza Insider! 

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– Steph