Turn Up The Heat With Hotjar | Understand Website User Behavior
If you are a modern entrepreneur, coach, or marketer, chances are you have a website.
Your site can be the most catchy, educational, and functional one out there, but what is the point of one if it doesn’t bring you more customers, sales, and overall growth for your business…?
Sure, you might have a nice link to send or redirect your consumers to, but if all they do is scroll for 15 seconds and exit the site, then you are just wasting money on domains, hosting services, and whatever other expenses that come with having a website.
Some people create websites and expect traffic to appear like magic and convert into leads or customers. When the expected magical effect doesn’t happen, they get frustrated and discouraged…
Some pay for analytics services or attempt to use the ones already provided by their hosting company; however, they still don’t achieve the desired results from their websites…
Why? Mainly because the typical analytics tools do not provide enough information to understand user behavior and improve your site’s functionality.
Is there a solution? Yes!
Today, we’d like to spotlight Hotjar. Trusted by Vavoza and many other businesses.
Hotjar is an easy-to-use service that offers product experience insights, user behavior analytics, and customer feedback. According to Hotjar, it “complements data and insights from the traditional product and web analytics tools like Google Analytics and others.”
While many analytics tools provide valuable information, they can sometimes miss certain points or lack the insights that make it all make sense – Hotjar is the tool that can connect all the dots for you!
(If you’re not interested in Hotjar, scroll down to the very bottom to see our latest marketing news and trends report! 🗞️ Otherwise, keep reading.)
Here’s What Hotjar Offers
Hotjar has five main features: Heatmaps, Recordings, Surveys, the Feedback Button, and Interviews. The sub-features are just as valuable: Integrations, Funnels, Dashboards, and more.
Of course, Hotjar offers flexible payment options depending on your business needs. Let’s dive into some deets!
Primary Features
- Heatmaps provide a visualization of user behavior on your website. This is the most popular Hotjar feature others use (and the reason we started using it at Vavoza).
Hotjar creates a heatmap (literally) to help you understand how visitors are using your website. The software “color codes” your site to showcase the areas that are most popular and the ones that aren’t being used much. Red will indicate the “most busy” areas, while blue indicates the least active ones.
Heatmaps also have a scroll heatmap feature that shows you how far down your site visitors scroll. With the help of this software, you’ll be able to rearrange your site to have improved visibility of areas you’d like more engagement with and to be more user-friendly.
This feature is extremely helpful for analyzing your long-form sales letters (or sales pages) to visualize the efficacy of your sales copy and determine which parts keep your audience engaged and which parts lose your audience. - Screen Recordings activate as soon as you install the Hotjar tracking code on your site. They help you understand users’ behavior and emotions while on your site. The software detects engagement (clicks and actions) and frustrations (like inactivity, exits, and mouse movements).
Being able to see what visitors experience can give you valuable insights into what needs to change on your website and why. If you are in the website development business, you can also use this tool to share insights with your clients. - Surveys and Feedback: The AI-powered surveys help collect data on the user experience (UX) across your site, and the Feedback Button will increase user engagement and give you an idea of what people like, would like to see more of, and what doesn’t satisfy them at all.
The Feedback Button widget presents five levels of emotions using emojis. It can be placed on certain pages of your site, and over time, you will have enough data to start making improvements (if needed). - Engage: Interviews allow you to interact with your users one-on-one and are most helpful to those who have an online product, like a course, CRM, or SAAS.
The “Engage” feature helps you find the right participants for your research based on your target demographics, such as age, location, education level, and more. You can also interview your existing customers without relying on the software to find participants for you.
The goal is to have the participants test your product and then interview them to collect feedback. Understanding what goes on in your customers’ minds when they use your product or service is one of the most valuable pieces of information that will help you improve it.
Subfeatures
- Integrations: Hotjar is compatible and offers direct integrations with many popular apps, including Slack, Microsoft Teams, Hubspot, and Google Analytics. Hotjar is also friends with Zapier, which provides access to over 7,000 applications in one place.
By the way, here’s how to automate your business with Zapier. - Funnels: This feature gives you insight into where and why sales aren’t being completed on your site. It helps you find, understand, and fix the conversion flaws anywhere in your sales funnel.
- Dashboards: Hotjar provides easy-to-navigate templates for creating dashboards for various business needs, such as monitoring new feature launches, tracking marketing campaigns, and finding website bugs.
Hotjar even provides a guide on how to create and use your dashboards to their full capability. (By the way, they have many other helpful guides, too.)
Hotjar Pricing and Other Perks
Hotjar has various pricing options, including a free one that stays free forever. The other ones range from $32 to $171 per month, depending on your business size and the features needed.
Of course, like any other respectable software company, Hotjar offers a 20% discount for those who choose to pay yearly rather than monthly.
For those interested in making some (or all) money back from paid plans, Hotjar offers a Partner Program, which lets you earn up to 25% recurring revenue for every referral! (Take notice, affiliates!)
Hotjar is also dedicated to helping you succeed with its platform and offers demos for every feature. These include a help section that allows you to ask a question or browse through topics and an interactive learning section called Hotjar Learning.
Closing Remarks
Having a website isn’t enough, but having a functional one that serves you and your customers to the best of its ability may just do the trick.
Hotjar is software that helps you, as a business owner or marketer, understand user behavior on your site and adjust its layout and functionality accordingly.
All Hotjar features revolve around user behavior and analytics, so you have a variety of options when it comes to understanding and implementing Hotjar’s solutions; you don’t have to stick to just one.
Enjoy Hotjar – it’s a very useful tool for optimizing and scaling your online business!
Stay tuned for more actionable marketing ideas from Vavoza Insider, and we’ll share more useful tips with you weekly.
News & Trends: October 2024
Stay in the know of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:
- YouTube will allow Shorts to be up to 3 minutes long after Oct. 15th, 2024. Any videos uploaded in the vertical format after that date will be monetizable in the Short revenue. More here.
- The Advertising Week in New York has started on Oct 7th. This event connects you with over 17000 pros and over 1200 speakers who will share their insights on the hottest marketing trends of the future. Anyone attending?
- Instagram is launching a new section for creators – Best Practices. This section will cover the best practices for creation, engagement, content monetization, and guidelines for success.
- Facebook introduced a new streamlined program called Facebook Content Monetization that combines In-stream ads, Ads-on-reels, and the Performance Bonus into a monetization program. This program allows creators to earn from more types of content.
Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends weekly! 📈