The “2 Types Of” trend is gaining traction across TikTok, Instagram Reels, and YouTube Shorts.
The format is simple: you post a short video with a text overlay such as “The 2 types of entrepreneurs,” then show two contrasting behaviors, habits, or personalities.
Most creators use humor or satire, often exaggerating familiar traits within a niche.
Entrepreneurs, marketers, fitness creators, and students are driving the trend.
Videos are typically under 20 seconds and rely on fast visual contrast rather than dialogue. Some creators act out both roles. Others use text-only slides or quick cuts between clips.
The trend appears frequently in vertical short-form feeds, where audiences are primed for relatable, low-effort humor that lands quickly.
Why The ‘2 Types Of’ Trend Matters
This trend works because it compresses recognition into seconds. Viewers immediately identify which “type” they are or recognize someone they know.
That recognition increases watch time and shares. According to platform engagement patterns, short videos with clear contrast and fast payoff perform well in algorithmic feeds.
The format also lowers creative friction. You do not need a script, complex editing, or original concepts. You only need a sharp comparison rooted in your niche.
Because the structure is repeatable, creators can post multiple variations without audience fatigue. For brands and individuals alike, the trend offers a way to stay culturally relevant without chasing viral sounds or complex formats.
How To Do The ‘2 Types Of’ Trend
Here’s a 3-step guide on the ‘2 Types Of’ content trend:
Step 1: Identify Your Niche Contrast
Start with your exact audience. Write down behaviors you see repeatedly, not abstract traits.
Focus on actions, habits, or decisions. For entrepreneurs, this could be how people start their day, handle failure, or talk about work online. Choose one contrast in which both sides feel familiar yet slightly exaggerated.
If the viewer cannot immediately identify the difference, the idea is too broad.
Step 2: Make The Contrast Clear
Record vertically. Decide how you will visually show the contrast.
This can be two outfits, two locations, different body language, or different pacing.
Avoid subtle differences. Each type should be readable without audio. Keep each segment under five seconds so the contrast lands quickly.
Step 3: Add Minimal Visuals
Use one text overlay at the start: “The 2 types of {your audience}.” Do not explain further.
Avoid captions that restate the joke. Keep the total video under 20 seconds. Post without over-editing.
Our Key Takeaways
The “2 Types Of” trend works because it delivers instant recognition through contrast. Viewers quickly decide which category they fit into, increasing watch time and replays.
The format relies on neither sounds nor effects, making it adaptable across platforms and industries. Its simplicity allows creators to post consistently without creative fatigue.
- The trend centers on showing two recognizable behaviors within a specific niche using fast visual contrast.
- It goes viral because viewers immediately relate to one side and share it with others.
- You implement it by choosing a clear comparison, exaggerating the difference visually, and keeping the video short.
You may also want to check out some of our other social media trend updates.
Wanna know what’s trending online every day? Subscribe to Vavoza Insider to access the latest business and marketing insights, news, and trends daily with unmatched speed and conciseness. 🗞️
