Here are some video ad hooks, breaking marketing technology news on May 7, and newly released books for entrepreneurs and leaders:
Social Media Trends For Info Marketers
Here are a few viral video hooks and content ideas to get more views and leads:
- This [Basic Thing] Costs MORE Than [High Expense] is a price comparison the viewer can immediately feel.
The Iced Coffee Hour Clips uses this in “This Pizza Costs MORE Than Rent…”, where the absurdity does all the work.
Pizza is the most democratic food imaginable, so pairing it with rent creates a collision between two opposite ends of the economic spectrum that the brain can’t scroll past.
Use this format to highlight extreme price contrasts that make your audience feel the gap between the world they live in and the one your content is about to show them.
Here’s an example of an ad hook using a similar concept: “This side hustle makes more than most doctors’ salaries.” - “I Have the Best Job in the World” is a confidence hook that works because most people hate their job and would click on anyone who genuinely loves theirs.
The curiosity isn’t about the job title; it’s about what that person knows that the viewer doesn’t.
TheJetBusiness opens “Why I Have the Best Job In the World” by saying exactly that out loud: “I have the best job in the world, I sell jets.”
Use this format to lead with conviction about what you do. If you can say it without flinching, the audience will want to know why you feel that way.
Once you have their attention and deliver your reasoning, lead them to your lead magnet – invite them to explore what you do to feel what you feel.
Here’s an example of an opening line: “I have the best job in the world, I run a faceless e-commerce store and work from my laptop on the beach.” - The Alarming Statistic hook taps into something deeper than curiosity – it triggers a survival instinct.
The Diary of a CEO uses this in “6 BILLION PEOPLE WILL STARVE”. The scale makes it impossible to dismiss as someone else’s problem.
When the number is in the billions, and the outcome is starvation, the viewer isn’t deciding whether to watch; they’re already watching.
Use this format when the subject matter is genuinely alarming, and the data backs it up. The bigger and more specific the number, the harder it is to scroll past.
Here’s an example: “1.13 million small businesses will shut down in the US within the next 12 months.”
Marketing Tech News and AI Updates
Here is the latest marketing tech and AI news you may have missed:
- Microsoft Advertising is introducing enhanced transparency for Performance Max campaigns by adding conversion, click, and spend metrics to Website URL (publisher) reporting, alongside new landing page and search term insights.
These updates aim to provide a clearer view of campaign performance and competitive landscapes, while custom columns now support all conversion metrics across all campaign types. - Google is introducing new AI-powered bidding and budgeting features for Search and Shopping, including journey-aware bidding to optimize complex lead cycles and demand-led pacing to automatically adjust budgets in response to real-time consumer shifts.
- Google is launching the Google Health Coach, a personalized AI-powered health and wellness advisor built with Gemini, which will become globally available to Premium subscribers starting May 19.
- Google has introduced the Fitbit Air, a discreet, screenless wearable priced at $99.99 that offers week-long battery life and advanced health tracking integrated with the new AI-powered Google Health Coach.
- Apple’s third annual MAMI Select: Filmed on iPhone program features four emerging filmmakers using the iPhone 17 Pro Max, MacBook Pro, and iPad Pro to create innovative short films that redefine cinematic storytelling.
- Blue Cross Blue Shield is scheduled to begin distributing payments to eligible members in May 2026, following the final court approval of a $2.67 billion antitrust settlement.
New Books and Bestsellers for Entrepreneurs
Here are some newly released books by credible authors for entrepreneurs, marketers, and leaders:
- NEVER ALWAYS, NEVER NEVER by Patrick Gilbert examines the shortcomings of short-term, tactics-driven marketing in the AI era, and critiques common assumptions on targeting, loyalty, and funnel optimization. It presents a strategic framework for integrating AI as an amplifier of clear thinking rather than a replacement.
- REVENUE AND AI by Brett Thomas introduces the 3×3 Revenue Grid framework to diagnose revenue system breakdowns and apply AI for measurable leverage in each area, with practical chapters, audits, and a final scorecard.
- THE LIVING BRAND by Chris Torres is a guide that helps businesses address brand problems by building clear, consistent, and authentic brands through customer understanding, effective messaging, strategic frameworks, exercises, and worksheets.
- QUESTIONS CLOSE DEALS by Tara Shuler teaches a conversation control system centered on strategic questioning to handle skeptical prospects and objections effectively, without scripts or pressure, supported by daily habit drills and chapter-end implementation exercises.
- THE KEYS TO MASTERING THE ART OF SALES by Richard S. Entner is a guide drawing on 40+ years of experience that outlines a structured, trust-based approach to professional selling. It covers relationship-building, purposeful prospecting, natural sales conversations, objection-handling, ethical closing, and long-term follow-through.
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