How To Capture Hyper-Targeted Leads Like A Pro With Powerful Lead Magnets

Do you want more hyper-targeted leads that you can convert into buyers? What if we told you there are ways to generate leads that you might not even be considering right now?

In this Vavoza Insider Plus issue, we share 25+ lead magnets you can use to capture leads on demand, best practices for each lead magnet based on our team’s experience and research, and a fresh perspective on lead generation.

What Is A “Lead Magnet”?

A lead magnet is something you give to people in exchange for their contact information, such as their email or phone number (or both), with the intention of following up with them and converting them into buyers.

Your lead magnet is the entry point of your sales funnel.

Typically, lead magnets are free; however, your lead magnet can also be a low-ticket product or service designed to bring hot leads into your sales funnel that you can convert into higher-ticket offers.

Most of our clients’ lead magnets are free (and they are usually in the form of a free webinar), but some of our clients prefer generating paid leads by selling a $5-20 product or service (such as a live workshop or a crash-course), especially if they sell higher-ticket offers and want to pre-qualify their leads to attract people who are more likely to make a larger purchase.

At Vavoza, we are big proponents of free webinars because we’ve generated tens of millions of dollars for our agency’s clients through them, but let’s be real – webinars are not for everyone. Not everyone can or wants to do webinars, and that’s okay.

There are many ways to capture targeted leads that convert into buyers; we have dealt with many types of lead magnets over the years, and we’ll tell you all about them in this VIP issue.

Does Your Lead Magnet Matter?

Does it matter which lead magnet you use when generating leads? In other words, does using a certain type of lead magnet affect the outcome in any particular way? The answer is yes and no.

Your lead magnet matters if you have a short-term objective. For instance, if you’re trying to get leads who will attend your upcoming webinar and buy the presented offer, you may want them to register specifically for that webinar and optimize your campaigns only to attract people who are likely to attend the webinar and buy on the spot.

However, if you take a long-term approach, you can convert leads into buyers regardless of the lead magnet you use to capture them. You can use various lead magnets to maximize your lead flow, offset your cost-per-acquisition (CPA), dial in your numbers, and eventually, run a stable and highly scalable campaign.

The long-term approach requires consistent and continual follow-ups – both nurturing and aggressive ones. We believe every business should take the long-term approach, regardless of whether or not you have short-term objectives (we all do).

The best part? You can do both – use your short-term campaigns to boost revenue while building a long-term, stable, and highly scalable campaign that will take your business to the next level.

In the next section, we’ll talk about the different kinds of lead magnets you can use to capture leads (both free and paid).

Unique Lead Magnet Ideas

In this section, we provide you with a list of 25+ unique lead magnet ideas that you can use to capture hyper-targeted leads on demand!

Remember, to convert a website visitor (or even a physical store visitor) into a lead, you must collect their contact information. So, make sure to include an opt-in, sign-up, or registration component in any lead magnet you choose to use.

Webinar: A webinar is a highly effective lead magnet because your leads are able to connect with you in a Live or Live-like environment, receive value, and build trust and rapport with you. Webinars are one of the most effective lead magnets for converting leads into buyers quickly, especially if you sell mid-ticket offers ($500-$2,000). Your webinar can be free or paid.
Presentation / Webinar Notes: Offer the key points or notes from your valuable presentation or webinar in exchange for an email address. You can deliver your notes immediately on the opt-in confirmation page or via email.
Virtual Event: Invite people to register for your virtual event, such as a Live workshop, interactive meeting, or mastermind with like-minded people. This can be a low-priced, paid event. This lead magnet is ideal for those who sell high-ticket offers ($2,000+).

It’s worth noting that some of the most stable campaigns we manage at our agency are low-ticket, paid-entry, Live workshops in which our clients educate their audience for 3-6 days and then pitch a high-ticket offer.
Physical Event: Consider hosting a physical event that people can register for and attend in person. Collect people’s contact information during the ticket sale or registration process. All the event registrants will be your leads to whom you can continually sell your products and services. You can leverage third-party speakers at your event so that you don’t have to deliver any content yourself.
On-Demand Training Video: Create a landing page with an opt-in form inviting people to enter their name, email address, and phone number to access a free on-demand training video on a relevant topic. As soon as they opt in, redirect them to a Video Sales Letter (VSL) page where they can watch your 20-60-minute training video and get presented with a low-ticket offer (up to $100).

To increase your training video’s retention rate and maximize the viewership at the pitch, you can hide all the sales components on your VSL page and make them visible at the exact minute mark when the offer is presented in the video.

In our experience, on-demand training videos are among the most effective lead magnets for generating targeted leads and low-ticket buyers, whom you can then convert into higher-ticket buyers.
Download / PDF: Downloadable files or PDFs are one of the simplest lead magnets anyone can create, and they are highly effective for generating leads. Your PDF can include free tips, insights, training, advice, etc. – anything your target audience may find valuable enough to give you their email.

Make sure to tell people that the PDF you share with them will be sent to the email address they provide to ensure they enter their real email.
Book / Audiobook: Books are a common lead magnet for our agency’s clients, some of whom have authored multiple Amazon Best Sellers. You can sell or give away a book to capture a high-intent audience that is willing to learn and take action.

You can also bundle a book with your webinar or workshop to increase the value of your lead magnet and decrease the sales conversion period (the amount of time it takes your lead to become a buyer).
Contest & Prize: Hosting a contest and offering valuable prizes to top contestants can significantly boost your lead flow. Incentivize your audience to refer others to one of your lead magnets, track their referrals, and give away valuable prizes to your winners.

Years ago, our team competed in a referral-based contest for a chance to win a Tesla (the big prize). We didn’t end up winning the car because the contest creators chose not to deliver on their promise (boo-hoo), but we got first place on their leaderboard by a significant margin because we referred many leads to that company in hopes of winning the big prize.
Free Gift: Invite people to opt-in on your landing page to receive a free gift from your company. It can be a digital or physical gift that your target audience would find useful or valuable. You can mention what the gift will be, or make it a surprise.
Cheat Sheet: In marketing, it’s often not what you give away as a lead magnet but how you phrase and position that which you give away. For instance, instead of giving away a “free PDF,” give away a “cheat sheet” including your top secrets for XYZ.
Checklist: If you sell anything that requires planning ahead, dealing with many moving parts, or something that causes people to stress for whatever reason, a helpful checklist with best practices, ideas, or guidance may be your ideal lead magnet.

For example, if you are a mortgage lender, you can capture leads by offering a checklist of documents one needs to get approved for a mortgage. Once you capture their contact information in exchange for your checklist, you can follow up and invite them to get pre-approved for a mortgage.
White Paper: If your audience enjoys a good read or argument, or if you directly sell a B2B solution, consider offering a compelling white paper on a relevant topic. Make people sign up with their name, email address, and phone number to access your private white paper.
Analysis & Report: If you have expertise or unique insight that can add value to someone’s business or life (or solve their big problem), let them know about it, and let their curiosity pull them into your sales funnel. Offer an exclusive report on a relevant topic, event, experience, or issue.

This is a common lead magnet used by agencies, finance companies, and cold outreach marketers across various niches.
Consultation, Quote, or Estimate: The good ol’ free consultation never gets old in the service industry. People who submit a form on your website to get a free consultation, quote, or estimate prior to making a big purchase or investment are hot leads!

If you offer this lead magnet, ensure that you or your team have sharp closing skills to maximize your sales. Follow up rather aggressively to get the sale as quickly as possible to capitalize on this type of short-lived, hot lead.
Deals and Coupons: This lead magnet is great for e-commerce brands. When someone scrolls through your website, show a popup offering them access to exclusive deals and coupons if they enter their email address. You can also offer a specific discount (such as 20% OFF) to anyone who enters their email on your popup.
Shipping Discount: As people go through your checkout pages, offer them an option to get free or discounted shipping if they sign up to receive your special offers and deals. Get permission so that you can confidently send promo emails without feeling that your customers are being annoyed.
Samples: Have you ever checked out a sample book from a home improvement store? Typically, when you take a sample book home, they have you put your contact information down on a list, at which point you become their lead. You can model after the same concept in the virtual space and offer samples of your digital content in exchange for contact information.
Free Trial: Trials are one of the most effective lead magnets for multiple reasons, including the fact that when someone signs up for a trial, they express the need or desire for that particular product or service, which makes them a super hot lead.

SaaS companies heavily rely on capturing leads with free and $1 trials because they know that when someone signs up for a trial, they will start using the software, become reliant on it, and end up staying after the trial expires. Also, some people forget to cancel their trials and end up getting charged (and they don’t bother with getting a refund).
Waitlist: There is a lot of demand for our agency’s advertising services, but we are unable to take on most people who reach out to us as clients. So, we have them join our client waitlist, at which point they become our leads, and we can follow up with them in the future if or when we decide to take them on as clients.

Remember, where there is a high demand, there is an opportunity to capture targeted leads with a waitlist application form!
Case Study: Invite your target audience to access an exclusive, in-depth case study featuring one of your clients or customers who achieved massive success after using your product, service, or system. People like to connect with other real people and learn from their unique experiences, so give the people what they want (in exchange for their email).
Resource Library: Once again, if you have something valuable that others want or need, let them know about it, and let their curiosity do the rest. Create a library or collection of resources that someone in your niche may find helpful, and invite them to get full access by entering their name and email on your opt-in form.
BTS Insights: If you have an engaged audience on social media, consider offering behind-the-scenes (BTS) footage to build even more rapport with them and, of course, capture their contact information for your marketing purposes.
Multi-Step Guide: Create a guide where users go through multiple steps, answering questions related to the topic they are interested in at each step to receive a personalized result. Once they complete the guide, require them to enter their email address to receive their results.

For example, if your topic is affiliate marketing, create a multi-step questionnaire to help people identify their ideal niche in the space. Have them answer a series of questions leading them to discover their ideal niche, and then make them enter their email address to receive their results.
Interactive Web Content: You can get creative with your lead magnets. Remember, you can use various lead magnets to bring people into your sales funnel. For example, while you promote a webinar with paid ads, you can capture your organic site visitors with interactive web content.
Free Newsletter: A free newsletter is one of the most effective lead magnets. When someone subscribes to your newsletter, they give you permission to email them, and as long as you deliver on what you promised, you can use your newsletter to nurture your audience and drive sales for your company.

In fact, you can subscribe people who come through any of your other lead magnets to your newsletter to nurture and convert them into buyers!

Closing Remarks

You’ve probably heard the saying, “Traffic is fuel for your business.”. Well, traffic (aka website visitors) is only potent when it converts into targeted leads. Therefore, it is actually targeted leads that fuel your business!

Every entrepreneur and marketer must know how to generate targeted leads, as it is one of the most useful income-producing skills one can possess today.

In this VIP release, we shared all the ideas you may need to capture leads. Choose your lead magnets today and start generating hyper-targeted leads like a pro!

However, knowing how to capture leads is not enough – you also need to know what to do with all those leads to effectively convert them into buyers. So, here are some helpful resources for your consideration to help you do just that:

Use these insights, information, and resources to crush it this year.

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