“Gone Wrong” is trending on TikTok and Instagram as creators turn everyday moments into punchlines.
You add a text overlay, such as “Sales meeting gone wrong,” and show a situation that starts off normally before something awkward, chaotic, or ironic happens.
You can use this format in any niche, business, school, fitness, dating, customer service, or content creation. The humor comes from contrast: what you expect to happen versus what actually happens.
A single mistake, interruption, or misunderstanding is enough to flip the scene.
The videos are short and reaction-driven. Facial expressions, pauses, and timing do most of the work.
Why This Trend Matters Today
This trend works because everyone recognizes things going off-script.
Viewers have all been in meetings, conversations, or situations that suddenly became uncomfortable or funny, which makes the content easy to relate to.
It also performs well in short-form feeds because the setup and payoff happen quickly.
The viewer sticks around to see what “went wrong,” which boosts completion rates.
How To Do The ‘Gone Wrong’ Trend
Pick a familiar scenario from your niche, a sales call, a workout, a class, or a family dinner. Add the overlay “___ gone wrong.” Start the clip as if everything is normal.
Then introduce one twist: a mistake, an interruption, an unexpected comment, or a visual gag.
Keep the transition tight so the joke lands immediately.
- Pro Tip: Cut right at the peak of the awkward or funny moment. Ending the clip early makes it more rewatchable.
You may also want to check out some of our other social media trend updates.
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