Instagram Marketing: Boost Exposure, Engagement, And Sales 

We all scroll it daily. A lot of us post on it daily. Some manage accounts in it for others daily. A fraction of us make money through it daily.

Well, you get the point – this platform is in constant use; Mark Zuckerberg definitely knew what he was doing when he purchased Instagram.

If you haven’t guessed already, today, we’ll discuss Instagram and how to use it to grow your business. 

Instagram has over 2 billion (yep, with a B) monthly active users, making it the fourth-largest social network in the world, with over 169 million United States users. These are some impressive numbers. 👀

This means that every day you don’t promote your business on this platform, you miss out on new leads, clients, and money. 

Why Use Instagram For Marketing?

Here are some more in-depth reasons why you should promote your business on Instagram, besides the fact that it is one of the largest social media networks in the world.

• Visual Presentation And Branding: Instagram is a visual platform that welcomes a variety of visual content. Posts, Reels, Stories, and Live content give you the opportunity to showcase your product or service at the right time, place, and to the right audience.
  
  
• Exposure And Engagement: Instagram provides you access to a massive number of people, all of which are potential customers.
  
  Did you know that over 80% of Instagrammers use the platform for research, 70% shop on the platform, and 72% say they purchased something based on what they saw on Instagram?
  
  Instagram also gives you various options for engaging with your followers and receiving engagement back through likes, comments, polls, direct and group messages, and hashtags.
  
  
• Targeted Ads: Instagram for Business (now Meta for Business) offers a variety of ad formats to help you reach your business objectives. You can create, customize, and edit ads for sales, leads, messages, awareness, traffic, and app installs all in one place.
  
  
• Budget: How much you spend depends on your budget and business needs. You can decide your daily budget or the amount you are willing to spend at the end of your campaign, and you can choose what you are paying for in terms of KPIs: there are options to pay for impressions, pay per click, pay per engagement, and pay per acquisition.
  
  
• Influencer Marketing: Instagram has a vast diversity of users, some of whom you can use to your advantage, such as influencers. These are the users who already have a substantial and loyal following.
  
  There are micro, macro, and mega influencers, all of whom can help your brand get the exposure it needs. However, they charge different prices for their services.
  
  We recommend collaborating with micro-influencers, as they are the easiest to reach and engage with, have reasonable prices, and are open to other business arrangements.
  
  
• Analytics, Insights, And AI Automation: Meta for Business offers tools to track your account’s performance, making it easy to adjust and improve your ad and content strategies.
  
  It also offers AI Automation tools that help you create campaigns, deliver personalized ads, and reduce costs. You can automate your entire campaign or just parts of it while remaining in control of expenses and the setup.
  
  

Overall, business owners who promote their products and services on Instagram saw tremendous revenue increases. Let’s explore some pro tips to help you establish a successful Instagram account for your business…

Pro Tips For Marketing On Instagram 

• Optimize Your Profile: Fill out all the required and suggested fields in your profile with relevant information about your business. This includes having a profile picture representing your brand’s identity, filling out your bio with applicable information about your business, and linking any important websites or resources.

• Define Your Objectives: Are you looking to generate sales, drive sales, or increase brand awareness? Or maybe all of the above? Regardless, the defined goals will help determine what kind of content to produce and who to promote it to.
  
  
• Create Authentic And Engaging Content: Your content should align with your brand’s representation – social media presence is one of the faces of your business, and should be an accurate presentation of it. The content should be cohesive – the colors, fonts, and style should be in alignment with each other.

• Leverage Instagram Creative Tools: Instagram offers various tools for the creative side of your business. It supports multiple forms of content and encourages you to utilize all of it – stories, reels, posts, and live videos.
  
  You can even go deeper and engage with your audience through polls, comments, and attached links. However, it is important to keep in mind that engagement goes both ways, meaning you should engage with people, too.
  
  Instagram wants you on its platform, so they’ve created a best practices site to help you succeed.
  
  
• Leverage Meta For Business: Run and automate ads for your business to increase your exposure, lead generation, traffic, and conversions. Meta has made it accessible and user-friendly to set up and manage your business accounts for all meta-related platforms in one place. Should you have any questions, you can always refer to the help center.
  
  
• Collaborate With Micro-Influencers: Use other people’s followers to grow your business. Micro-influencers have an established and loyal audience that wants to learn about your product; all you have to do is find an influencer in your niche. Here is how!
  
  
• Create A Posting Schedule: You may first need to experiment to determine when your content receives the most engagement. Once you’ve figured that out, create a schedule to help you stay on track with content.
  
  It is always best to have enough content in advance – that way, you can automate the posting process and free up some time for yourself!
  
  
• Leverage Social Listening: It is important to always stay up to date with what is trending, what people are talking about, and what matters both in social media and in your niche. This includes popular topics, types of content, trending hashtags, and more.
  
  Listening to your audience will help you gain insight into what matters to them, what they’d like to see more of, and how you can improve your content and brand. 
  
  

Closing Remarks 

Instagram is a huge social media platform with tremendous exposure opportunities, and if you want your business to be relevant, Instagram is the place to be.

Using Instagram to market your courses, programs, or masterminds can and will increase your exposure, engagement, website traffic, and sales.

Marketing on any platform, including this one, requires a strategic approach. Make sure you know your target audience and engage with them, stay up to date with trends, leverage all of the tools available to you on Instagram, and let your creativity come to life through your content. 

We wish you success on your marketing journey, and stay tuned for weekly actionable and insightful marketing tips by subscribing to Vavoza Insider.

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– Steph