Microsoft rolled out multi-turn search globally in Bing on February 3, 2026, expanding a feature that first launched in the U.S. last year.
The update added a dynamic Copilot search box that appeared at the bottom of search results pages as users scrolled.
The feature allowed users to ask follow-up questions without restarting a search.
Each new query could retain context from the previous one when relevant, enabling a continuous, conversational search experience directly within the results page.
Jordi Ribas, Microsoft’s corporate vice president and head of search, said the company had observed gains in engagement and sessions per user since the feature’s initial rollout.
He said the metrics reflected positive user response to contextual, multi-step search interactions.
The global release followed months of testing.
As part of the experience, the Copilot input box remained visible as users browsed results, encouraging iterative refinement of queries rather than single-shot searches.
Microsoft said it would continue improving the experience as search and conversational AI features increasingly converged.
Why This Matters Today
You are seeing search engines move away from one-off queries toward conversational discovery.
Multi-turn search changed how users interact with results by allowing refinement and exploration without starting over, reducing friction in complex or exploratory searches.
For Microsoft, the rollout reinforced Bing’s integration with AI-driven interfaces.
By embedding Copilot directly into the results page, the company blurred the line between traditional search and chat-based assistance. This aligned with broader industry trends, as search platforms competed to keep users engaged within AI-powered experiences.
The engagement gains cited by Microsoft suggested that users were responding positively to contextual continuity.
Longer sessions and repeated interactions could translate into more opportunities for discovery, advertising exposure, and product differentiation.
The update also carried implications for publishers and marketers.
As users rely more on follow-up queries within AI-enhanced search interfaces, visibility and attribution dynamics may continue to shift. Multi-turn interactions could influence how content is surfaced and consumed across extended search journeys.
The global rollout signaled that conversational search was no longer experimental but becoming a default interaction model for mainstream search users.
Our Key Takeaways:
Microsoft expanded Bing’s multi-turn search feature to users worldwide. The update enabled contextual follow-up queries through a Copilot box embedded in search results.
Microsoft reported higher engagement and sessions per user during testing. The rollout highlighted the convergence of search and conversational AI.
- Bing now supports multi-turn search globally, following an initial U.S. rollout.
- Users can ask follow-up questions that retain context without restarting searches.
- Microsoft reported improved engagement metrics tied to the feature.
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