New Trends for Creators and Marketing Tech News: May 26

Get more reach and leads with the latest content marketing trends and video hooks, and explore breaking tech and AI news on May 26, 2026:

Social Media Trends For Info Marketers

Here are a few viral video hooks and content ideas to get more views and leads:

1. “Everyone’s Favorite Word” hooks viewers by promising a simple psychological truth that they can use to their advantage.
   
   It creates an immediate curiosity gap because the viewer wants to know if they already know the word or if they’ve been missing out on an obvious social lever.
   
   Alex Hormozi uses this in his recent video, where he shares a story about reading How to Win Friends and Influence People in high school to reveal that a person’s favorite word is their own name.
   
   Use this hook when you want to share a foundational piece of advice or a “soft skill” that has a disproportionate impact on business or sales. It frames basic advice as a secret weapon.
   
   Here’s an example: “The One Word That Closes More High-Ticket Sales In 2026”
   
   
2. A Much Better Investment Than [Popular Asset] grabs attention by directly attacking a universally accepted “good” thing (like real estate) and positioning your alternative as superior.
   
   It’s inherently contrarian and forces the viewer to hear your argument.
   
   Codie Sanchez uses this in “A MUCH better investment than real estate”, where she argues that buying a small business yields significantly higher cash flow than buying rental properties.
   
   Use this hook when your offer or methodology goes against the grain of traditional advice in your industry. It immediately polarizes the audience, drawing in those who are frustrated with the “standard” path.
   
   Here’s an example: “A MUCH Better Way To Get Leads Than Facebook Ads”
   
   
3. [Authority Figure] Grades [Trend/Threat] leverages the credibility of a high-status individual to provide a definitive ranking or judgment on a complex, anxiety-inducing topic.
   
   Dan Martell uses this in “$100M CEO grades jobs REPLACED by AI”. He uses a 1-10 tier list to rank which professions are safe (electricians, personal trainers) and which are doomed (graphic designers, lawyers).
   
   The format provides structured clarity to a chaotic subject.
   
   Use this format to rank tools, strategies, or threats in your industry. The “tier list” visual, combined with an authoritative title, makes the content highly shareable and definitive.
   
   Here’s an example: “7-Figure Coach Grades The Best Lead Gen Strategies For 2026”
   
   

Marketing Tech News and AI Updates

Here is the latest marketing tech and AI news you may have missed:

• Google announced that Google Display Ads is migrating to Demand Gen, meaning advertisers will no longer be able to create new Display campaigns and will instead manage their Google Display Network presence through Demand Gen campaigns.
  
  The migration is expected to be completed by 2027, and advertisers adding GDN in Demand Gen campaigns see an average 9.5% increase in ROI according to Google’s data.
  
  
• Google launched the Google Health app, a new app that connects wearables, smart scales, medical records, and third-party health apps like MyFitnessPal into one place, with an AI-powered Health Coach that provides personalized recommendations based on your data.
  
  
• xAI launched Grok Build in early beta – a new CLI coding agent for SuperGrok and X Premium Plus subscribers that lets developers plan, review, and ship code directly from the terminal.
  
  Grok Build supports a plan-and-approve workflow so you can review every change before it’s applied, runs parallel subagents for complex tasks, and works out of the box with existing AGENTS.md files, MCP servers, plugins, and hooks.
  
  
• Anthropic co-founder Chris Olah published remarks responding to Pope Leo XIV’s encyclical “Magnifica humanitas”, which addresses the ethical responsibilities of AI developers in safeguarding human dignity during the AI era.
  
  
• OpenAI CEO Sam Altman told an audience in Sydney that AI is unlikely to cause a “jobs apocalypse,” walking back his earlier forecasts of mass white-collar displacement.
  
  He acknowledged that some job categories, like customer support, may largely disappear, but said human interaction remains essential in most professional roles and that augmentation has been the dominant pattern so far, not replacement.
  
  

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