Today, the digital marketing world is buzzing with the official OfferLab Launch Event. The OfferLab platform is the latest initiative by Russell Brunson, the famous internet entrepreneur and co-founder of ClickFunnels.
OfferLab is an innovative e-commerce ecosystem built to facilitate seamless interactions and powerful partnerships between coaches, affiliates, creators, and other online entrepreneurs.
Think of OfferLab as a central marketplace and a powerful engine for building super funnels. It’s a platform where users can collaborate on offer stacking, bundling, and selling products or services from different creators through a single, unified checkout experience.
The platform’s main objective is to increase revenue for all parties involved by leveraging complementary offers and shared audiences, leading to a new era of collaborative commerce.
Many are already asking the question: “Where and how does the OfferLab platform fit in?” Well, it’s designed to work with and enhance the tools you already use, without replacing them.
Who Is OfferLab For?
In short, OfferLab is a game-changer for a wide range of online business professionals:
- Coaches and Consultants: They can package their high-ticket coaching or consulting services with complementary digital products, such as e-books or software from other creators, to deliver a more complete and valuable solution to their clients.
- Affiliate Marketers: This platform represents a massive opportunity for affiliate marketing. Affiliates can move beyond promoting single links and instead create unique, high-value bundles, giving them a competitive edge and significantly increasing their potential commissions.
- E-Commerce Business Owners: Store owners can bundle their physical products with digital offers from other users. For example, a brand selling yoga mats could bundle their product with a digital yoga course and a nutrition guide from two different creators.
- Creators and Course Builders: They can submit their products to the CoLab marketplace and gain access to a vast, motivated network of affiliates—essentially a “free salesforce”—to drastically expand their market reach.
OfferLab’s Pricing and Key Features
OfferLab is free to join and operates on a transaction-based pricing model – it charges per sale, making it accessible to users who want to make money with OfferLab without upfront costs or investments.
You pay based on results, incurring costs only when you generate revenue from the platform. OfferLab deducts 7.5% + 3.5% in merchant fees from the total purchase price of each sale. Sales tax is also automatically calculated and collected where applicable.
OfferLab aims to simplify collaborative selling with a suite of powerful features:
- The CoLab Marketplace: This is the central hub where creators list their products and services to be discovered by a network of motivated affiliates. This marketplace is designed to foster powerful partnerships, allowing users to find the perfect complementary offers to enhance their sales funnels and unlock new revenue streams.
- Drag-n-Drop Funnel Builder: This user-friendly funnel builder allows users to create sophisticated sales funnels. Through seamless offer stacking, users can combine their own offers with those of other creators on the platform, creating high-value bundles for customers.
- Automated Revenue Splitting: OfferLab claims to automate revenue sharing. When a customer purchases a bundled offer, the platform automatically distributes the earnings to each contributor and affiliate. This eliminates the need for invoicing and any manual tracking. For affiliates, this can even lead to earning lifetime commissions on future purchases.
- Unified Checkout: A customer might be interested in a variety of products from different creators. The platform streamlines and simplifies the purchasing experience by combining the offers into one singular transaction, which improves conversion rates.
- Powerful Integrations: OfferLab is designed to complement your existing tools. Key OfferLab integrations include ClickFunnels, Shopify, GoHighLevel, WooCommerce, Systeme.io, and Kajabi, allowing you to leverage its collaborative features while using the tools you’re already familiar with.
OfferLab Affiliate Program – Earnings and Payouts
According to OfferLab, there are a few different ways to earn as an affiliate on the platform:
- Earn Commissions By Promoting Offers: Add other sellers’ offers to your funnel. When someone buys from your offer, you earn your commission, which is set by the seller (between 1% and 100%). Commissions are held for 30 days before payout.
- Second-Tier Affiliate Rewards: This works similarly to a family tree. You earn by inviting someone, and when they sell or promote offers on the platform, that’s the first branch. When those creators invite someone else, that becomes the second branch.
However, don’t misunderstand. The invitees always keep 100% of their sales and commissions. OfferLab pays you the second-tier commissions directly as a token of appreciation.
The commission on the second-tier rewards varies, depending on your reward level. There are 3 levels: Green, Silver, and Gold:
- The Green level is everybody’s starting point – all you need is an OfferLab account.
- The Silver level unlocks after you’ve earned $1000 in total earnings or 5 total proceeds. The commission on the silver level is 0.65% on all transactions.
- The Gold level unlocks after you’ve done $100,000 in total earnings. The commission on this level is 2% on all transactions.
- The Green level is everybody’s starting point – all you need is an OfferLab account.
Here is a breakdown of how payouts work for affiliates:
- Non-U.S. Affiliates: The withdrawal fee is $1.50 + 1.25-2.25% of the amount to cover cross-border transactions and FX. The minimum payout threshold must cover the withdrawal fee.
- U.S. Affiliates: $4.95 flat withdrawal fee per payout. The minimum payout threshold is $4.95. Funds are deposited into the Stripe account by default.
How To Join OfferLab Today?
You can join OfferLab by registering on its official site or attending the free OfferLab Launch Event. You will automatically get an account with OfferLab when registering for the event.
In the launch event, Russell Brunson introduces you to the platform and explains his vision for the “Future of Collaborative Funnels”. You’ll also hear from other special speakers and get a head start on understanding how to leverage this powerful new tool.
You may also want to check out some of our other recent updates.
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