Put Your Business On Autopilot With Zapier

Creating and posting content, sending out emails and texts, responding to comments and staying on top of trends, creating sweepstakes and polls, and blasting out flash sales and free giveaways all have two common denominators.

What are they?

They are all part of marketing, and they all take hella time. 🥲 

Every part of marketing requires energy, money, and, most importantly, time to achieve success.

Can you imagine how much time you could save if only someone (or something) else took care of all the tedious stuff?

There is a solution: Automation tools can do most of the repetitive stuff for you! So, let’s talk about marketing automation and how to essentially “put your business on autopilot” with Zapier.

Why Is Automation Important In Marketing?

Automation is crucial for many reasons. Here are the main ones: 

• Efficiency: Repetitive tasks can be handled by an automation service while you focus on more important things.
  
  
• Consistency: Automation software ensures that your brand’s image is consistent across all channels and eliminates the risk of error.
  
  
• Lead Nurturing and Conversions: You can guide your leads through your sales funnel by automating the engagement, content, and ads they see from A to Z, all the way until conversion.
  
  
• Integration: Do it all in one place. Instead of constantly hopping from one media channel to another, you can do it all in one place: send emails, post content, provide customer support, and so forth.
  
  
• Cost Effectiveness: Reducing the amounts of money leaving our pockets is just as important as increasing the amounts that enter them. Of course, you could outsource all of these processes to freelancers or employees, but that would cost you much more than signing up for an automation service.
  
  

There are hundreds of automation services out in the valleys of the web, and all of them have their pluses and minuses, but wouldn’t it be cool if there was software that combined and integrated every possible channel and task?

There is, and it’s called Zapier.

How Does Zapier Work?

Zapier is a web-based automation and streamlining tool that connects you to more than 7,000 applications in one place. “How?” you might ask.

Zapier works by creating automated workflows called “Zaps” that perform specified actions when triggered by certain events, even if the apps where the events and actions take place are not the same. “But how?” you might ask again. 

Here’s the Zap process simplified:

1. Trigger: A trigger event is set up in one application from within Zapier.
   
   
2. Action: Once the trigger event has occurred, a certain action is performed in a different (or the same) app.
   
   
3. Automation: Once the Zap has been set up, you can forget about touching that task again, since it does everything for you.
   
   

Zapier can streamline workflows for many different departments; however, we are here specifically for the marketing part. Let’s dive into some of what Zapier offers for us marketers!

Streamline Marketing Processes With Zapier

• Marketing Campaigns: Create and automate marketing campaigns in Zapier. It offers hundreds of campaign templates for anything that may be of need for your business. From personalization to email campaigns, Zapier has got you covered.
  
  Whether you choose to create your campaigns from scratch or plug the needed info into the templates provided, Zapier’s platform is easy and user-friendly.
  
  
• Lead and Customer Management: You can automatically add leads to your CRM whenever you receive a new contact form submission. You can set up follow-up Zaps, that perform any function you need them to when the new lead is acquired, whether it is sending a follow-up email or text or notifying your team of the new lead in the database.
  
  Once your lead becomes a customer, you can implement other automation, like updating any contact details or personal preferences and syncing those with other apps that require that information.
  
  
• Social Media Automation: If you’re focusing on organic marketing, consistency in social media posting is crucial, and Zapier helps to streamline that process. Instead of hopping from channel to channel, any content that needs to be posted on various platforms can be uploaded to Zapier, and the rest of the work will be done for you.
  
  
• Hundreds of Integrable Apps: Zapier has the capability to connect you to over 7,000 applications, which all communicate with each other within one place. Your capabilities are endless when the wheels start turning, and you see those integrations in motion.
  
  
• E-com Integration: In case you are in the e-commerce business, worry not – Zapier will process new and existing orders, including updating your inventory and notifying fulfillment systems.
  
  Once the order has been fulfilled and delivered, Zappier will send automatic thank-you emails, feedback forms, and satisfaction polls to your customers.
  
  
• Analytics: Like any other respectable platform, Zapier offers multiple user-friendly analytic tools so that you can review and understand how your efforts impact your business and adjust as needed.
  
  It also offers real-time data updates, alerts and notifications, and tools that provide you with automatic reports that can automatically export themselves into a certain app (like Dropbox) or be sent to you in an email.
  
  
• Various Help And Learning Resources: Zapier offers a variety of help and learning resources to help you and your business succeed.  There is a Zapier Learn section, where they teach you how to use the platform and set up the needed functions, starting from a very basic level.
  
  Zapier also hosts virtual and in-person events, conferences, and meet-ups where you can learn and advance your automation skills and exchange knowledge with like-minded individuals. Check out their Webinars and Events page.
  
  There is also a huge Help Section, where you can search for insight into your problem by typing in a keyword or a phrase. If you need a more custom approach, you can also hire an expert.
  
  
• Flexible Pricing: Last on our list but not least, Zapier’s pricing is flexible and depends on your business needs, company size, and the number of automated tasks needed per month. However, keep in mind that you will be billed yearly. Each paid plan offers a 14-day free trial.
  
  Zapier also offers a completely free plan that stays free with time and has plenty of capabilities that will ease your life and free up your time. 
  
  

Closing Remarks

Automation in marketing is crucial unless you enjoy doing redundant tasks on your own and don’t value your (or your team’s) time.

Zapier is a user-friendly tool designed to save you time and money by freeing you from tedious responsibilities and keeping all of your tasks under one roof. It connects to and integrates over 7,000 applications and tools, helps nurture and close leads, and assists and automates communication between all of the departments in your company.

Start automating and zapping your way to success today!

Stay tuned for more actionable marketing ideas from Vavoza Insider, and we’ll share more useful tips with you weekly.

News & Trends: September 2024

Stay in the know of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:

• Apple has people on standby for the new iPhone 16 and iPhone 16 Pro – both will be available for preorder on September 13th and will be available in stores starting September 20th.
  
  They’ve been quite consistent with releasing new phones every September… Two marketing tips here: get people on the waiting list and stay consistent with quality products.
  
  
• Google Ads is merging Video Action and Demand Gen campaigns. This migration is expected to be completed by the second quarter of 2025, but you may want to start testing and optimizing those Demand Gen campaigns sooner rather than later. Read the full update here.
  
  
• Perplexity plans to launch ads on its AI search engine this quarter; however, it is still working on convincing advertisers to move over to the platform. The ad formats there will include video ads and sponsored questions.
  
  
• Reddit published its 2025 Annual Moments Planning Guide for businesses to keep track of important dates, such as holiday seasons and popular lifestyle moments. You can download the guide here.
  
  
• TikTok now allows you to share your thoughts with others, similar to Instagram’s notes feature. The “thought” will be part of your stories and profile. 
  
  

Subscribe to Vavoza Insider and stay tuned weekly for more marketing news and trends weekly! 🗞️📈