Reach Millions With Spotify Ads!
Exposure is a big part of marketing. You may have the greatest content, the best automation software, and an amazing product, but if nobody knows about it other than you and your mom, how do you expect to increase your revenue?
The more eyes and ears there are on your product or service, the higher your chances of increasing sales.
With 626+ million monthly users worldwide, Spotify is the most popular audio streaming subscription service today. That means the Spotify Ads platform gives your brand access to over 626 million pairs of eyes and ears!
What Kind Of Ads Does Spotify Support?
Spotify is the largest audio advertising platform, which makes it the perfect place to reach your target audience’s ears, minds, and hearts. However, you are not limited to audio ads.
Let’s explore the different ad types Spotify offers:
- Video Ads: These ads are presented to your audience only while they are viewing the application. Spotify offers both full-screen takeovers and opt-in video (non-interruptive) types of ads, whichever fits your business needs and target audience.
Full-Screen Takeovers appear when the app is actively in use and when the user is actively browsing or reading podcasts. The ads include a companion banner, customizable length, and a call-to-action (CTA) button to drive traffic and engagement for your brand.
Opt-In Video ads allow your brand to showcase a short video alongside the music that the user is playing. They will make themselves visually known while the application is in use but without interfering with any sounds. This ad offers a customizable length and a CTA and is meant to influence consideration. - Audio Ads: Listeners receive these ads when they are in the most receptive state, and, according to Spotify, “93% of the brain’s engagement with the content on Spotify is transferred directly into ad engagement.” Audio ads pop up between songs and during podcasts while the audience is paying the most attention to what they are listening to.
- Podcast Ads: Podcasts are very popular today, and the reason podcast ads work well is that listeners tend to trust the recommendations of their favorite podcasters/ hosts. This provides marketers with the opportunity to leverage podcasters’ authority and trust to boost conversions and revenue.
The Spotify Ads platform is quite simple and easy to use compared to Meta Ads and Google Ads. Still, Spotify Ads offers a responsive support team to guide you and work with you to help you reach your goals (just in case you need additional assistance).
Pro Tips For Running Ads On Spotify:
- Relevance & Duration: Your ad (whether in audio or video form) should remain relevant to your brand, product, or service. Spotify recommends an approximate amount of 60 words for a 30-second ad.
- Brand Repetition: Mention your brand’s name at least twice in the ad to increase your chances of getting listeners’ attention, creating brand awareness and recall, and driving traffic and leads.
- Conversational Tone: Spotify recommends trying to reflect the way people talk in real life. Focus on shorter sentences and phrases and keep your target audience’s feelings in mind when crafting your ad copy. Make your ad sound and feel natural.
- Clear CTA: Make your call-to-action (CTA) short and easy to pronounce and remember. Tell the listeners what you want them to do in a way that is clear, concise, and effective. For instance, “Click on learn more and register for XYZ today!”
- Appropriate Soundtrack: Use background music in your ads, but ensure that it doesn’t overpower your voice (or the voiceover). Use a soundtrack that matches the tone and vibe of your ad – hypey/upbeat, emotional, inspirational, classy, dramatic, etc.
- Creativity: Spotify users are there to relax while listening to their favorite songs and podcasts, so if you choose to take up any of their time with your ad, make sure you have something catchy and valuable to showcase, especially if your chosen ad format is full-screen takeovers.
- Best Practices: We have summarized the most valuable tips for success with Spotify Ads; however, to ensure the optimal outcome from your campaigns, we encourage you to visit and study Spotify’s Best Practices Guide.
Closing Remarks
Spotify Ads offers easy setup for any ad format, tailors campaigns for any type of target audience, and offers an abundance of guides and resources to help you run successful campaigns.
Running campaigns on Spotify Ads can help you increase exposure, engagement, traffic, leads, and sales, so go ahead and capture some of those 626+ million monthly users into your brand’s marketing funnel today!
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News & Trends: August 2024
Stay informed of what’s happening in the business and marketing world today! Here are some relevant news, trends, and updates you may want to know about:
- Meta released a campaign optimization update to improve advertiser performance. They are introducing value-based bidding, a new attribution setting that optimizes for “incremental conversions,” more powerful analytics integrations, and so forth.
- Threads introduced new features for creators and businesses that will make creating and planning content easier and more efficient. These features are currently available only for the web version and are still being tested for mobile devices.
- The FTC has officially banned fake reviews and any other review manipulations. All businesses must also disclose any connection with reviewers now. (Hopefully, this stops all those “review experts” from spamming our inboxes moving forward.)
- Google Trends’ Trending Now tool has launched an update that offers a new look and more insights into each trending topic.
- Google approved a new policy that now allows advertisers to target teens 13-17 on YouTube, giving brands new opportunities to reach a broader and younger audience.
- Google launched new tools to ensure accurate measurement and simplify your consent management setup – read the full update here.
- YouTube Ads wants to minimize the number of ad breaks on longer videos that are viewed on TVs to increase video viewership and retention. So, rather than having many ad breaks spread out across a video, there will be fewer but longer ad breaks with multiple ads grouped together.
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